Matthew Quint
- Director
- Center on Global Brand Leadership
- Adjunct Assistant Professor
- Marketing Division
- Contact
- Office: 693 Geffen
- Phone: (212) 8538587
- E-mail: mq2120@gsb.columbia.edu
- Links
Matthew Quint is Director of the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference. Prior to joining the Business School, Matthew held positions at Columbia University in which he developed the Columbia Center on Sustainable International Investment and managed print and digital communications materials for Columbia Law School. Matthew was also the Assistant Counselor (Nuclear Science & Technology) at the Embassy of Australia in Washington, D.C., where he was instrumental in extending the Foreign Research Reactor Spent Nuclear Fuel program. Matthew holds a B.A. in Political Science and History from Cornell University and a M.S. in Strategic Communications from Columbia University. Matthew is also a board member of New York City Children's Theater and past board member of the American Marketing Association New York. He enjoys listening to music, both recorded and live.
- Joined CBS
- 2009
All Activities
Disney Shares the Secret of Happiness
Reflections on CES 2016: Finding Signals in the Noise
In Praise of Friction for AI Customer Experiences
Reflections from the Experience Pioneers: an Experience Strategy podcast episode
Reflections from the Experience Pioneers: an Experience Strategy podcast episode
John Gerzema on What a Post-Vaccine America Might Look Like
Adapting to Change and Maintaining Brand Credibility: Ann Mukherjee, Chairman and CEO, Pernod Ricard NA
Can Pharma Find Reputation Redemption?
The Biggest Threat to Brand Reputation?
Brands Gain Relevance By Losing Control
Aliza Freud ’01 on Influencer Marketing
Using Business as a Force for Good
Case Study: Developing a Culture to Run Marketing as a Business
Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival
How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites
Brands Help You Edit: The Centennial Panel at BRITE ’16
Algorhythms for Marketing Transformation
Reflections on Business, Leadership, and Branding: Shelly Lazarus ’70
The Day We All Watch for the Commercials
NEW RESEARCH: Insights on the Future of Data Sharing
Does Unlimited Streaming Music Have a Model That Will Last?
Could Streaming Music Prevent an Industry Swan Song?
Using Data to Create Meaningful Relationships
The Hunt for ROI from Social Media: A BRITE ’14 Panel
How Branded Content is Feeding the Staff of BuzzFeed
The Changing Face of the Asian Consumer
Showrooming and the Rise of the Mobile-Assisted Shopper
Case Study: Woori’s OneDo Strategy to Become a Top Asian Bank
BRITE ’13 Will be Live Streamed!
Feeling the Future: The Emotional Oracle Effect
It’s a Wrap! BRITE ’12 Conference
Feeling the Future: The Emotional Oracle Effect
Think Disruptively to Transform Your Business
Research: Balancing the Returns of Offering Free Information
CMO Lucio Is Making Things Go at Visa
CMO Lucio Is Making Things Go at Visa
Building the Emerging Ad Platforms of Google
Building the Emerging Ad Platforms of Google
Lessons from the Summer’s Biggest Brand Stories
Business Models Based on Sharing
Culture Eats Strategy for Lunch
How Brand Helps Predict the Future Value of a Business
It’s Time for the New York Tech Community to Brand Itself
Brands Both Big and Small Can Inspire Their Community
Brands Both Big and Small Can Inspire Their Community
- Case ID
- 200503
Transforming LEDVANCE: Lighting for the Smart Home and Global IoT Marketplace
What strategic direction should LEDVANCE take to optimize the opportunities presented by the proliferation of Smart Home products and the prospect of integrating its lighting products to the Internet of Things?