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Marketing, Media and Technology
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Marketing, Media and Technology
Management Press Release
Marketing Press Release

Columbia Business School Researchers Argue Future of Big Data Lies in Its Ability to Assess Consumers’ Mindset in Real Time

NEW YORK – Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers.
Healthcare, Media and Technology
Date
Healthcare, Media and Technology
Healthcare Program

Walgreens Introduces New Digital Marketplace

Walgreens Introduces "Find Care Now" a new digital marketplace featuring 17 leading health care providers. Giovanni Monti CBS '04, Vice President and Director of Healthcare Innovation, Walgreens Boots Alliance, and colleague comments on the new digital platform.
Social Enterprise
Date
Social Enterprise
Social Enterprise News

Sea Level Rise and Coastal Development: Science Speaks Directly to Business

The most current research on ice sheet and sea level rise trends shows the near-term implications for coastal property and how these trends affect returns, creating both investment risks and opportunities for investors and business leaders.
Accounting
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Accounting
Accounting Awards

Professors Urooj Khan and Shiva Rajgopal receive the American Accounting Association’s 2018 Notable Contribution to Accounting Literature Award

Congratulations to Professors Urooj Khan and Shiva Rajgopal for receiving the 2018 Notable Contribution to Accounting Literature Award for their study titled, “Do the FASB’s standards add shareholder value?” 
Healthcare
Date
Healthcare
Healthcare Program

Mental Health App “Supportiv” Wins Grant To Help High School Students Access Support Groups Free Of Charge

Supportiv, a digital mental health app co-founded by CBS '06 alumna Helena Plater-Zyberk, has been awarded a $25,000 grant by Columbia University’s Tamer Fund for Social Ventures. The digital app matches users with live, moderated support groups.
Social Enterprise
Date
Social Enterprise
Social Enterprise News

Tamer Fund for Social Ventures Chooses Three New Social Ventures to Add to its Growing Portfolio

Three new Tamer Fund for Social Venture awardees were selected after participating in an application screening round, a due diligence process with student teams as part of a Columbia Business School course, and a final pitch to the fund’s investment board.
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