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Eric Schaffer ’18, the Vice President of Events in the Real Estate Association (REA), was awarded the David Winoker Scholarship by the Young Men’s/Women’s Real Estate Association of New York. 

Researchers reviewed consumers’ purchasing trends when a product’s price is divided into a base price plus one or more mandatory surcharges Consumer transactions are more likely to involve an additional surcharge now than they were two decades ago Researchers, public policy makers and marketing managers need to understand the psychological processes underlying consumer spending to effectively utilize partitioned pricing

 

Price promotions, like 20 percent off a designer handbag, strongly motivate people to purchase luxury items Quantity-based promotions, such as buy-one, get-one, are less effective in swaying people to purchase luxury items, as such promotions induce guilt. Conversely, in certain situations – like when purchasing a gift – price promotions for luxury items can backfire, as they cheapen the gift in the eye of the giver.

NIC is the seniors housing and care industry’s leading annual conference, attended by all types of industry players. Each year, the conference invites groups of students to attend and make connections that will enable future growth of the industry. The 2017 conference themes focused on changes in the industry.

The Science and Applications of Psychological Targeting in Persuasive Communication

New research by Eric Johnson, the Norman Eig Professor of Business at Columbia Business School, shows that how information is presented to people can greatly affect whether they chose immediate gratification and less value, or greater value at a later time. 

SLEB Chair, Sam Longair '18, attended the Society for Business Ethics' annual conference, which brought together engaging experts to address real-life issues.

Data was analyzed to determine how stock market recommendations from a financial advisor are evaluated and whether a particular recommendation is chosen based on gender identification (i.e. female names). Investment recommendations submitted by men are more likely to be viewed than those submitted by women. There is evidence that double standards lead to unequal evaluation outcomes for similarly performing men and women.

Columbia Business School’s W. Edwards Deming Center for Quality, Productivity, and Competitiveness honored Jeffrey R. Immelt, former Chairman and CEO at GE, and Arne M. Sorenson, President and CEO at Marriott International, with the 2017 Deming Cup for Operational Excellence.