Columbia Bizcast Channel

Video Articles

Marketing, Strategy

Date: November 15, 2023

Woman holding magnetic card photo – Free Chip reader. Photo by Blake Wisz on Unsplash

Marketing, Strategy

Press Release

Unlocking the Power of Customer Routines: A Marketing Game Changer

Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers

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Accounting

Type: Research In Brief
Date: October 01, 2024

Accounting

Do Corporate ESG Pledges Really Benefit Stakeholders?

CBS Professor Shivaram Rajgopal finds that businesses that claim to be acting in stakeholders’ best interests show no signs of changed behavior.

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Leadership, Management

Date: September 24, 2024

Leadership, Management

Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction

New research shows that while returning to in-office work can boost employee engagement, popular self-affirmation techniques may unexpectedly increase burnout.

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Business and Society, Climate and Sustainability, AI and Transformative Tech, Entrepreneurial Leadership, Finance

Date: December 07, 2022

Business and Society, Climate and Sustainability, AI and Transformative Tech, Entrepreneurial Leadership, Finance

A Roundup of What’s Happening in the Five Pillars

The latest developments, from events and research and curriculum to new programs and initiatives.

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Marketing

Date: August 27, 2024

Marketing

Marketing Division News

Can the Words We Use Predict the Reliability of Scientific Research?

Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.