Chazen Global Insights, Marketing
When it Comes to Your Brand, You Can’t Fake It
Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.
Chazen Global Insights, Leadership
No One Can Tell You How to Change Your Habits
Trying to break a bad habit or build a new one? Ask yourself these questions first.
Business Economics and Public Policy
Decision Science News
Can we design a better fuel economy label?
Transportation contributes approximately 26 percent to greenhouse gas emissions. As a result, governments around the world are looking for ways to increase consumers’ use of fuel-efficient vehicles. One of the most straightforward ways to provide this information is in the form of labels.
Chazen Global Insights, Entrepreneurship
Inside an Alumna’s Hazelnut Venture in the Himalayan Mountains
With Mountain Hazelnuts, Teresa Law ’81 and her husband support thousands of farmers and look to stem the tide of migration from rural areas in Bhutan.
Chazen Global Insights, Economics and Policy
Lessons from the Anti-Globalists
The protectionism advocated by Trump, Le Pen, and others poses a similar threat to the world economy.
School News
Annual Dinner Raises Nearly $2.6 Million for the School, Celebrates Reaching Manhattanville Goal
This year’s Annual Dinner welcomed more than 800 attendees to the American Museum of Natural History on May 1.
Marketing
Brands Gain Relevance By Losing Control
In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.
Accounting
Accounting News
Prof. Ferri joins Accounting Review Board
Prof. Fabrizio Ferri was asked to join the Editorial Advisory and Review Board of the Accounting Review, the academic journal of the American Accounting Association