Chazen Global Insights Archive

Although unconvential in name, read and listen to how Big Ass Fans is a brand to be remembered.

Cultural norms of deference to authority figures can inhibit Indian employees from challenging the status quo and sharing innovative ideas with managers.

How branding and marketing are not so different.

Through a new Master Class — a unique partnership between the School, city agencies, and the private sector — students are working to improve one of the most complex entities in the world: New York City.

Businesses first pitched as part of Columbia’s A. Lorne Weil Outrageous Business Plan Competition are proving that visionary thinking is a key to entrepreneurial success.

A look into the relationship between the marketing and finance worlds.

Read about the new BRITE-NYAMA Marketing Measurement in Transition Study.

BRITE Speaker Bob Garfield's talks about today's "Relationship Era."

For aspiring entrepreneurs, previous employer size can forecast performance and commitment.

How creating buzz around a product makes companies more successful.

A new framework helps regulators and industries trace risk to its source.

With The Runthrough, a shopping site for accessories editors, Mandy Tang ’10 is solving a problem that has challenged the fashion industry for decades.

Learn how to use social media to your benefit.

When it comes to life's biggest decisions, we make our choices harder than they may really be.