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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Optimal Liquidity Provision for Decision Makers

Authors
Robert Hahn and Paul Tetlock
Date
January 1, 2007
Format
Working Paper

Although prices in financial markets play an important role in improving allocative efficiency in the real economy, few models of securities markets explicitly incorporate resource allocation decisions. In this paper, we study the equilibrium in a securities market when the market price provides valuable information that can improve allocative efficiency. We show that a decision maker will subsidize liquidity in an illiquid securities market to gather valuable information about her decision payoffs.

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Competitive Pricing of Information: A Longitudinal Experiment

Authors
Markus Christen and Miklos Sarvary
Date
January 1, 2007
Format
Journal Article
Journal
Journal of Marketing Research

Theoretical work on the pricing of information reveals that competition between independent information sellers can result in prices that are negatively related to the quality or reliability of the information. The theory argues that when information products are unreliable (low quality), independent products become complements, and competition can increase prices. The goal of this study is to test empirically the theory's counterintuitive predictions with the help of an experimental market based on a business simulation.

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News Consumption and Media Bias

Authors
Yi Xiang and Miklos Sarvary
Date
January 1, 2007
Format
Journal Article
Journal
Marketing Science

Bias in the market for news is well-documented. Recent research in economics explains the phenomenon by assuming that consumers want to read (watch) news that is consistent with their tastes or prior beliefs rather than the truth. The present paper builds on this idea but recognizes that (i) besides "biased" consumers, there are also "conscientious" consumers whose sole interest is in discovering the truth, and (ii) consistent with reality, media bias is constrained by the truth. These two factors were expected to limit media bias in a competitive setting. Our results reveal the opposite.

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Improved forecasting of mutual fund alphas and betas

Authors
Harry Mamaysky, Matthew Spiegel, and Hong Zhang
Date
January 1, 2007
Format
Journal Article
Journal
Review of Finance

This paper proposes a simple back testing procedure that is shown to dramatically improve a panel data model's ability to produce out of sample forecasts. Here the procedure is used to forecast mutual fund alphas. Using monthly data with an OLS model it has been difficult to consistently predict which portfolio managers will produce above market returns for their investors. This paper provides empirical evidence that sorting on the estimated alphas populates the top and bottom deciles not with the best and worst funds, but with those having the greatest estimation error.

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Repercussions of Self-Construal for Self-Relevant and Other-Relevant Choice

Authors
Claudia Pohlmann, Erica Carranza, Bettina Hannover, and Sheena Iyengar
Date
January 1, 2007
Format
Journal Article
Journal
Social Cognition

In the present investigation, we build on prior research by examining perceptions of choices and their outcomes as a factor of independent and interdependent self–construals, the identity of the chooser, and the recipient of the choice. Results from two experiments suggest that independent selves prefer to be both chooser and choice recipient, whereas interdependent selves are more amenable to choosing for others and having others choose on their behalf.

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Conflict and Confluence in Advertising Meetings

Authors
Robert Morais
Date
January 1, 2007
Format
Journal Article
Journal
Human Organization

American manufacturers often employ specialized agencies to create and produce advertising campaigns. This paper focuses on a critical juncture in the creation of American advertising: the meeting between the manufacturer (client) and the advertising agency, where advertising ideas are presented, discussed, and selected. Although the participants enter these meetings with the common goal of reaching agreement on the ideas that will be advanced to the next step in the creative development process, the attendees have additional, sometimes conflicting, professional and personal objectives.

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When Giving Some Away Makes Sense to Jump-Start the Diffusion Process

Authors
Donald Lehmann and Mercedes Esteban-Bravo
Date
December 1, 2006
Format
Journal Article
Journal
Marketing Letters

This paper uses an analytical model to examine when it makes sense to provide incentives to innovators to adopt a new product. The model allows for separate segments of innovators and imitators, each of which follows a Bass-type diffusion process. Interestingly "seeding" the market is optimal for a limited range of situations and these do not appear to include those where there is a downturn in sales (chasm) as sales move from the first to the second segment.

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From Customer Lifetime Value to Shareholder Value

Authors
Donald Lehmann, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan
Date
November 1, 2006
Format
Journal Article
Journal
Journal of Service Research
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Coordinating supply chains with simple pricing schemes: The role of vendor-managed inventories

Authors
Fernando Bernstein, Fangruo Chen, and Awi Federgruen
Date
October 1, 2006
Format
Journal Article
Journal
Management Science

We characterize supply chain settings in which perfect coordination can be achieved with simple wholesale pricing schemes: either retailer-specific constant unit wholesale prices or retailer-specific volume discount schemes. We confine ourselves to two-echelon supply chains with a single supplier servicing a network of retailers who compete with each other by selecting sales quantities.

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