Appraising the Unusual: Framing Effects and Moderators of Uniqueness-Seeking and Social Projection
In this paper, we examine how people evaluate unusual objects and how they intuit whether others will like those objects. We focus on two predictions. First, we believe that an object's uniqueness is susceptible to framing by drawing attention toward or away from the object's unusualness. We expect such "uniqueness framing" interacts with needs for uniqueness (NFU): high NFU perceivers will like the same objects (e.g., neckties, names) more when asked to dwell on the object's uniqueness vs. typicality while low NFU perceivers will like them less.