Power, culture, and action: Considerations in the expression and enactment of power in East Asian and Western societies
We present a model of how culture affects both the conceptualizations and behavioral consequences of power, focusing in particular on how culture moderates the previously demonstrated positive relationship between power and assertive action. Western cultures tend to be characterized by independence, whereas individuals in East Asian cultures tend to think of themselves as interdependent. As a result, power is conceptualized around influence and entitlement in the West, and Westerners behave assertively to satisfy oneself.