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Media

See the latest research, articles and faculty on the Media Area of Expertise at Columbia Business School.

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Media Faculty

CBS Faculty Research on Media

Media Ownership and Concentration in America

Authors
Eli Noam
Date
October 19, 2008
Format
Book
Publisher
Oxford University Press

The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership?

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Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires

Authors
Jacob Abernethy, Theodoros Evgeniou, Olivier Toubia, and Jean-Philippe Vert
Date
February 1, 2008
Format
Journal Article
Journal
IEEE Transactions on Knowledge and Data Engineering

We propose a framework for designing adaptive choice-based conjoint questionnaires that are robust to response error. It is developed based on a combination of experimental design and statistical learning theory principles. We implement and test a specific case of this framework using Regularization Networks. We also formalize within this framework the polyhedral methods recently proposed in marketing.

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Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium

Authors
Eli Noam and Lorenzo Maria Pupillo
Date
January 1, 2008
Format
Book
Publisher
Springer-Verlag

Peer-to-Peer (P2P) is a communication structure in which individuals interact directly, without going through a centralized system. The implications of this architecture go far beyond the technological realm; the ability of individuals to share digital content files, including audio and video material, in real time, facilitates communication and, at a deeper cultural level, promotes community without hierarchy or strict control.

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Why the Internet Is Bad for Democracy

Authors
Eli Noam
Date
January 1, 2008
Format
Journal Article
Journal
Communications of the ACM

he Internet is not simply a set of interconnected links and protocols---it is also a construct of the imagination, an inkblot test into which everyone projects their desires, fears, and fantasies. Some see enlightenment and education. Others see pornography and gambling. Some see sharing and collaboration. Others see spam and viruses. Yet when it comes to the impact on the democratic process, the answer seems unanimous. The Internet is good for democracy. It creates digital citizens active in the teledemocracy [1] of the Electronic Republic [2] in the e-nation [3].

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Fundamental Instability: Why Telecom Is Becoming a Cyclical and Oligopolistic Industry

Authors
Eli Noam
Date
January 1, 2008
Format
Journal Article
Journal
Information Economics and Policy

This essay analyzes the long-term lessons of the recent upturn and downturn in the telecommunications industry. It concludes that volatility and cyclicality will be an inherent part of the telecom sector in the future. To deal with such instabilities, companies and investors seek consolidation and cooperation. Government, too, is likely to stress stability more than before. Hence, an oligopoly is likely to emerge as the equilibrium market structure, and with it some regulation.

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Media Scholars as Activists: Media De-Concentration as Social Reform?

Authors
Eli Noam
Date
Forthcoming
Format
Newspaper/Magazine Article
Publication
Tulsa Law Review
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SoleMates

Authors
Olivier Toubia
Date
January 1, 2008
Format
Case Study
Publisher
Columbia Business School

Two Columbia Business School students have developed an idea for a shoe accessory. They believe that this product will sell and want to set up a company. What marketing-related questions should they address in order to increase their chance of success?

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The Metaverse: TV of the Future?

Authors
Miklos Sarvary
Date
January 1, 2008
Format
Newspaper/Magazine Article
Publication
Harvard Business Review

Here's a familiar story: A new communications technology that allows one to broadcast live to millions.

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Network Formation and the Structure of the Commercial World Wide Web

Authors
Zsolt Katona and Miklos Sarvary
Date
January 1, 2008
Format
Journal Article
Journal
Marketing Science

We model the commercial World Wide Web as a directed graph that emerges as the equilibrium of a game in which utility maximizing websites purchase (advertising) in-links from each other while also setting the price of these links. In equilibrium, higher content sites tend to purchase more advertising links (mirroring the Dorfman-Steiner rule) while selling less advertising links themselves.

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