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Media

See the latest research, articles and faculty on the Media Area of Expertise at Columbia Business School.

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Latest on Media

Artificial Intelligence, AI and Transformative Tech, Digital IQ, Elections, Insights, Media and Technology, Technology
Date
October 24, 2024
Deepfake technology
Artificial Intelligence, AI and Transformative Tech, Digital IQ, Elections, Insights, Media and Technology, Technology

Deep-Fakes Are Better than Ever. What Does That Mean for the Presidential Election?

The technology poses significant challenges to electoral integrity and has sparked a race between those attempting to manipulate information and those striving to uphold democratic values, argues Professor Bruce Kogut.
  • Read more about Deep-Fakes Are Better than Ever. What Does That Mean for the Presidential Election? about Deep-Fakes Are Better than Ever. What Does That Mean for the Presidential Election?
Business and Society, Decisions, Elections, Politics
Date
October 03, 2024
Two men discussing bad news, looking at the screen of a smartphone
Business and Society, Decisions, Elections, Politics
Press Release

Misinformation Is Thriving—And It's Not Just Politics to Blame

New Research Shows U.S. Voters’ Ability to Identify Real News Hinges on Education and Income, Not Political Alignment
  • Read more about Misinformation Is Thriving—And It's Not Just Politics to Blame about Misinformation Is Thriving—And It's Not Just Politics to Blame
Business and Society, Elections, Marketing, Media and Technology, Politics
Date
August 21, 2024
CBS Photo Image
Business and Society, Elections, Marketing, Media and Technology, Politics

Advertising and Politics in the US: When Political Ads Backfire

Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.
  • Read more about Advertising and Politics in the US: When Political Ads Backfire about Advertising and Politics in the US: When Political Ads Backfire
Business and Society, Elections, Media and Technology, Politics
Date
May 22, 2024
Visual representation of misinformation
Business and Society, Elections, Media and Technology, Politics

The Surprising Factors That Make Readers (and Voters) Susceptible to Misinformation

Research by Professor Andrea Prat investigates how well Americans can detect false information compared to their ability to recognize true facts, revealing that information inequality — rather than widespread misinformation — is the core issue impacting discernment.
  • Read more about The Surprising Factors That Make Readers (and Voters) Susceptible to Misinformation about The Surprising Factors That Make Readers (and Voters) Susceptible to Misinformation
Broadcasting and Digital Era, Marketing, Technology
Date
February 13, 2024
A silhouette of Elon Musk and the X logo
Broadcasting and Digital Era, Marketing, Technology

Elon Musk and Twitter: How He's Turned X into a Free-for-All — and Here's the Proof

Elon Musk and Twitter: Data reveal how the platform has shifted from discourse to discord under the Tesla founder's leadership, reshaping social media dynamics.
  • Read more about Elon Musk and Twitter: How He's Turned X into a Free-for-All — and Here's the Proof about Elon Musk and Twitter: How He's Turned X into a Free-for-All — and Here's the Proof
Algorithms, Data and Business Analytics, Data/Big Data, Digital IQ, Marketing, Technology
Date
February 06, 2024
Netflix on a phone
Algorithms, Data and Business Analytics, Data/Big Data, Digital IQ, Marketing, Technology

Hacking Our Digital Footprint: How Companies Can Harness and Leverage Data

CBS Professor Sandra Matz discusses the power of our digital footprint, its value as a marketing tool, and its unharnessed potential to shape our perspectives.
  • Read more about Hacking Our Digital Footprint: How Companies Can Harness and Leverage Data about Hacking Our Digital Footprint: How Companies Can Harness and Leverage Data
Artificial Intelligence, Elections, Politics, Tamer Institute for Social Enterprise and Climate Change
Date
February 02, 2024
Sandra Matz
Artificial Intelligence, Elections, Politics, Tamer Institute for Social Enterprise and Climate Change
Social Enterprise News

The Redistributive Effects of AI on Profits and Politics

AI is an innovation unlike any other in the history of humankind for its potential to remake society — for good or bad. In this episode, host Professor Ray Horton speaks with Professor Sandra Matz about how AI might affect the distribution of power and leadership in politics, business, and academia.
  • Read more about The Redistributive Effects of AI on Profits and Politics about The Redistributive Effects of AI on Profits and Politics
Artificial Intelligence, Innovation, Leadership and Strategy, Technology
Date
December 19, 2023
Image of NVIDIA CEO Jensen Huang
Artificial Intelligence, Innovation, Leadership and Strategy, Technology

NVIDIA CEO Jensen Huang Shares AI Insights, Leadership & Strategy Lessons

In this episode of Columbia Bizcast, the technology visionary joins Dean Costis Maglaras to discuss the future of the AI industry and share insights and lessons from building his tech company into a $1 trillion giant.
  • Read more about NVIDIA CEO Jensen Huang Shares AI Insights, Leadership & Strategy Lessons about NVIDIA CEO Jensen Huang Shares AI Insights, Leadership & Strategy Lessons

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Media Faculty

Asim Ansari

Asim Ansari

William T. Dillard Professor of Marketing
Marketing Division
Photo of Prof. Olivier Toubia

Olivier Toubia

Glaubinger Professor of Business
Marketing Division

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CBS Faculty Research on Media

Rethinking the Website as an Educational Technology Resource

Authors
Dave Moretti
Date
January 19, 2023
Format
Newspaper/Magazine Article
Publication
Education Technology Insights

As colleges and universities settle back into the traditional face-to-face modality of classes, the many platforms, apps, online tools, and learning management systems adopted during the pandemic have become a regular part of the classroom. Moving course materials online, teaching synchronous or asynchronous online classes and making use of a myriad of web-based systems became the norm for the past couple of years. As campuses transitioned from fully online or hybrid back to face-to-face or in-person classes, some elements of the transition have not been so smooth.

Read More about Rethinking the Website as an Educational Technology Resource

Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India

Authors
Dante Donati, Victor Orozco-Olvera, and Nandan Rao
Date
September 13, 2022
Format
Working Paper

This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in India. Participants were randomly assigned to watch video-clips with implicit or explicit messaging formats (respectively a humorous fake reality TV drama or a docu-series with clear calls to action).

Read More about Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India

Where Has All the Data Gone?

Authors
Maryam Farboodi, Adrien Matray, Laura Veldkamp, and Venky Venkateswaran
Date
July 1, 2022
Format
Journal Article
Journal
Review of Financial Studies

As financial technology improves and data becomes more abundant, do market prices reflect this growing information and allocate capital more efficiently? While a number of recent studies have documented rises in aggregate price efficiency, we show that there are large cross-sectional differences. The previously-documented increases are driven by a rise in the informativeness of large, growth stocks. The informational efficiency of smaller assets' prices or prices of assets with less growth potential are either flat or declining.

Read More about Where Has All the Data Gone?

Lost in the Net? Broadband Internet and Youth Mental Health

Authors
Dante Donati, Ruben Durante, Francesco Sobbrio, and Dijana Zejcirovic
Date
May 27, 2022
Format
Working Paper

How does the internet affect young people's mental health? We study this question in the context of Italy using administrative data on the universe of cases of mental disorders diagnosed in Italian hospitals between 2001 and 2013, which we combine with information on the availability of high-speed internet at the municipal level. Our identification strategy exploits differences in the proximity of municipalities to the pre-existing voice telecommunication infrastructure, which was previously irrelevant but became salient after the advent of the internet.

Read More about Lost in the Net? Broadband Internet and Youth Mental Health

Using Social Network Activity Data to Identify and Target Job Seekers

Authors
Peter Ebbes and Oded Netzer
Date
April 1, 2022
Format
Journal Article
Journal
Management Science

An important challenge for many firms is to identify the life transitions of its customers, such as job searching, expecting a child, or purchasing a home. Inferring such transitions, which are generally unobserved to the firm, can offer the firms opportunities to be more relevant to their customers. In this paper, we demonstrate how a social network platform can leverage its longitudinal user data to identify which of its users are likely to be job seekers. Identifying job seekers is at the heart of the business model of professional social network platforms.

Read More about Using Social Network Activity Data to Identify and Target Job Seekers

Mobile Internet access and political outcomes: Evidence from South Africa

Authors
Dante Donati
Date
January 1, 2022
Format
Working Paper

Does mobile Internet arrival affect individuals’ voting behavior in developing countries? I provide an empirical answer to this question looking at the South African municipal elections results between 2000 and 2016. I exploit the temporal and geographical variation in 3G Internet coverage to estimate its impact on (1) the vote shares of the major parties,(2) voter turnout, (3) electoral competition and (4) protests.

Read More about Mobile Internet access and political outcomes: Evidence from South Africa

The Power of Brand Selfies

Authors
Jochen Hartmann, Mark Heitmann, Christina Schamp, and Oded Netzer
Date
December 1, 2021
Format
Journal Article
Journal
Journal of Marketing Research

Smartphones have made it nearly effortless to share images of branded experiences. This research classifies social media brand imagery and studies user response. Aside from packshots (standalone product images), two types of brand-related selfie images appear online: consumer selfies (featuring brands and consumers’ faces) and an emerging phenomenon the authors term “brand selfies” (invisible consumers holding a branded product).

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The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

Authors
Jonathan Knee
Date
September 1, 2021
Format
Book
Publisher
Portfolio

Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.

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Token-based Platform Finance

Authors
Lin Cong, Ye Li, and Neng Wang
Date
June 3, 2021
Format
Working Paper

We develop a dynamic model of platform economy where tokens serve as a means of payments among platform users and are issued to finance investment in platform productivity. Tokens are optimally issued to reward platform owners when the productivity-normalized token supply is low and burnt to boost the franchise value when the productivity-normalized normalized supply is high.

Read More about Token-based Platform Finance

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