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Media

See the latest research, articles and faculty on the Media Area of Expertise at Columbia Business School.

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Media Faculty

CBS Faculty Research on Media

Does unusual news forecast market stress?

Authors
Paul Glasserman and Harry Mamaysky
Date
October 1, 2019
Format
Journal Article
Journal
Journal of Financial and Quantitative Analysis

We find that an increase in the "unusualness" of news with negative sentiment predicts an increase in stock market volatility. Similarly, unusual positive news forecasts lower volatility. Our analysis is based on more than 360,000 articles on 50 large financial companies, published in 1996–2014. Unusualness interacted with sentiment forecasts volatility at both the company-specific and aggregate level. These effects persist for several months. Furthermore, unusual news is reflected in volatility more slowly at the aggregate than at the company-specific level.

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Looking Ahead at Internet Video and its Societal Impacts

Authors
Eli Noam
Date
July 18, 2019
Format
Chapter
Book
Society and the Internet: How Networks of Information and Communication are Changing Our Lives

Media economics provides a basis for Eli Noam in setting out the logic behind a series of expectations he shares about how the transition from regular linear TV to online video will lead to major changes in culture, politics, and society. His perspective on the dramatic implications of this shift suggests comparisons with the fundamental changes brought about by the introduction of first-generation TV over seventy years ago, with both exciting advances and also disturbing problems.

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Media Industries’ Management Characteristics and Challenges in a Converging Digital World

Authors
Paulo Faustino and Eli Noam
Date
January 14, 2019
Format
Chapter
Book
Making Media: Production, Practices, and Professions

The ongoing convergence of technology, media, and telecommunications has not only transformed the media industry, but also the management practices. This chapter outlines specific challenges for the management of media companies and discusses what convergence means from the perspective of managing media firms.

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Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising

Authors
Andrey Simonov and Justin Rao
Date
January 1, 2019
Format
Journal Article
Journal
Quantitative Marketing and Economics

We use five years of bidding data to examine the reaction of advertisers to widely disseminated press on the lack of effectiveness of brand search advertising (queries that contain the firm's name) found in a large experiment run by eBay (Blake, Nosko and Tadelis, 2015). We estimate that 11% of firms that did not face competing ads on their brand keywords, matching the case of eBay, discontinued the practice of brand search advertising.

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French News Start-up L'Opinion: Swimming Upstream in Uncertain Times

Authors
Ava Seave
Date
January 1, 2019
Format
Case Study
Publisher
Columbia Business School

In May 2013 Nicolas Beytout launched L’Opinion, a news organization that published a daily newspaper, with a robust digital presence. L’Opinion was opinion-focused, with Libéral economic thought pieces and analysis at the heart of its content. The media industry had changed drastically in the decade preceding, with brutal competition among the traditional media and new entrants like the platforms Google and Facebook. The political environment was also a moving target, with anti-European nationalism on the rise.

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Managing Media and Digital Organizations

Authors
Eli Noam
Date
January 1, 2019
Format
Book
Publisher
Palgrave Macmillan

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions.

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Media and Digital Management

Authors
Eli Noam
Date
January 1, 2019
Format
Book
Publisher
Palgrave Macmillan

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management.

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Generational Differences in Managing Personal Finances

Authors
Bruce Carlin, Arna Olafsson, and Michaela Pagel
Date
January 1, 2019
Format
Journal Article
Journal
AEA Papers and Proceedings

In this article, we provide a descriptive account of how people from different generations vary in their use of financial management technology, their access credit markets, and how they finance consumption and incur financial costs and penalties. We use a detailed panel of transaction-level data from Iceland on individual spending, incomes, balances, and credit limits from a personal financial management software. We find that technology adoption is faster for millennials, but use of consumer credit and financial penalties are higher for older generations.

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Marketing in the Digital Age: A Moveable Feast of Information

Authors
Kristen Lane and Sidney Levy
Date
January 1, 2019
Format
Journal Article
Journal
Marketing in a Digital World (Review of Marketing Research)

Advances in information technology have enabled consumers to connect and communicate as they never have before. This chapter conceptualizes information and the digital machines that enable contemporary connection and communication as being part of a “Moveable Feast.” A brief historical review tracing the impact and evolution of information technology on consumers’ lives and the marketplace is first provided.

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