Uncovering the Costly Bias in Marketplace Testing
Statistical bias could be misleading your product and feature testing, according to research from Columbia Business School Professor Hannah Li, but solutions might be easier than you think.
Latest Briefs
Designing Smarter Economic Systems: A New Approach to Mechanism Design
Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.
How Real-Time Click Data Drives Smarter Personalization
New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.
When Economic Struggles Foster Self-Interest, Not Universal Compassion
A Columbia Business School study shows that experiencing a recession in young adulthood leads to lasting support for wealth redistribution—but mostly for one’s own group.
The Secret to Getting Consumers to Trust Personalized Recommendations
Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
Big App Acquisitions in Apple’s iOS Ecosystem Stifle Competition and Innovation
A new study by Professor Lori Yue and her co-authors reveals how app developers acquiring smaller third-party apps in the iOS App Store create powerful synergies that discourage new competitors from entering the market.
Diversity Targets: An Actual Path to Change or the Latest Corporate Lip Service?
As calls for accountability in corporate diversity, equity, and inclusion grow louder, a new Columbia Business School study explores which companies disclose diversity goals, why the timing of those disclosures matters, and which types of goals are seen as more credible.
When Fragile Insurers Meet Climate Change, Taxpayers End Up on the Hook
New research from Professor Parinitha Sastry and her co-authors examines the challenges facing Florida’s homeowners insurance market.
Closing the Gender Pay Gap: Why Women Value Meaning at Work More Than Men
The gender wage gap partly stems from men and women selecting different types of jobs. A Columbia Business School study explores how the importance of meaning at work influences career choices differently for men and women.
Closing the Gender Gap: Why Private Equity Needs More Women in Leadership
Despite equal representation in MBA programs, women remain underrepresented in US private equity. A report by Professor Michael Ewens finds that achieving gender parity requires firms to attract, retain, and promote more women and offers strategies to support this goal.
The Psychology Behind Fake News: Why Some People Are More Likely to Share It
Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.
Insecure About Your Status? Try Boosting Someone Else’s
Insecurity is rampant in modern life, from the boardroom to the classroom. But if we give in to status insecurity and withhold recognition from others, we may be self-sabotaging.