Is There Such a Thing as a Bad Ad?
A field experiment by Professor Kinshuk Jerath and his co-researchers shows that an optimal level of ‘retail media’ benefits both marketplaces and consumers.
Latest Briefs
The $282 Billion Toll: Quantifying the Economic Impact of Mental Illness
New research from Professor Boaz Abramson pioneers a method for assessing the impact that mental illness has on GDP, making the case that expanding the availability of treatment services and improving treatment of mental illness, especially in late adolescence, could positively impact the economy.
Why Inflation Could Stay High Despite Central Bank Efforts
Professor Pierre Yared and his co-researchers argue that deglobalization, fiscal expansion, and other global trends will reverse the low inflation rates of recent decades, making the job of central banks more challenging.
Do Corporate ESG Pledges Really Benefit Stakeholders?
CBS Professor Shivaram Rajgopal finds that businesses that claim to be acting in stakeholders’ best interests show no signs of changed behavior.
Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction
New research shows that while returning to in-office work can boost employee engagement, popular self-affirmation techniques may unexpectedly increase burnout.
Why Political Debates Are Less Bitter and More Constructive than Most People Think
Work by Professors Modupe Akinola, Sheena Iyengar and their co-researchers shows that political disagreements in America are characterized by more civility, engagement, and hope than many perceive.
When Patriotism Pays: How Companies Are Cashing In on Nationalism
New work by Professor Lori Yue and her co-researchers quantifies firms’ nationalism and sheds light on how ideology impacts business.
Safe Haven or the Next Bubble? New Research Suggests Treasuries Are Overvalued
Researchers propose a new model for calculating the present value of future national surpluses. Their results suggest that national debt is currently overvalued.
Can the Words We Use Predict the Reliability of Scientific Research?
Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.
How Economic Pressures Could Trigger a New Wave of Bank Failures
Recent CBS research reveals how rising interest rates and commercial real estate distress threaten the US banking sector, especially for regional banks.
Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants
New research by CBS Professor Shivaram Rajgopal and his co-authors uses historical company data to help investors more accurately estimate a company's value, promoting greater transparency.
Why Brand Selfies Could Be Key to Boosting Social Media Engagement
Smartphones have made it nearly effortless to share images of branded experiences, but not all brand images are created equal. A new study from CBS Professor Oded Netzer and his co-researchers examines how different types of images inspire distinct consumer responses.