Hittin’ the Tracks, Converse-Style
Converse steps outside of its usual role to give back to its consumers.
The Power of Knowing Your Consumers’ Habits
BRITE speaker Charles Duhigg explains how knowing your customer will make you more profitable.
Driving Social Change in Lebanon
How one company is changing the way we treat one of the most common problems in society: Road Rage.
Relevance Over Reach, says GE Digital Chief
BRITE Speaker Linda Boff speaks about building relationships with your consumers.
Research: The Cost of a Queue
Learn how the length of the queue impacts a customer's purchasing behavior.
Feeling the Future: The Emotional Oracle Effect
Can trusting in your gut feeling predict future outcomes?
The Seesaw of Internet Freedom and Regulation
BRITE Speaker Jeff Jarvis discusses the difficult balance between internet privacy and publicness.
From Corporate Ladder to Corporate Lattice
BRITE Speaker Cathy Benko speaks about business models and branding.