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Brand Talk Articles

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L’Oreal CMO on Digitizing the Path to Purchase
Chazen Global Insights, Strategy

L’Oreal CMO on Digitizing the Path to Purchase

Read about the successes of BRITE Speaker Marc Speichert in his new role as Chief Marketing Officer of L'Oreal USA.

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Twitter’s Policy Change: Censorship or Aid to Free Speech ?
Chazen Global Insights, Media and Technology

Twitter’s Policy Change: Censorship or Aid to Free Speech ?

Read about BRITE Speaker Zeynep Tufekci's view on Twitter's recent policy.

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Going Global? Think Local: Insights from Kikkoman and Coca-Cola
Chazen Global Insights, Strategy

Going Global? Think Local: Insights from Kikkoman and Coca-Cola

See how Kikkoman and Coca-Cola are taking part in the global community.

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12 Tech Trends for Marketers in 2012
Chazen Global Insights, Media and Technology

12 Tech Trends for Marketers in 2012

Tech Trends to watch for in 2012.

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(Webinar) New Rules for Business in the Social Media Age
Chazen Global Insights, Media and Technology

(Webinar) New Rules for Business in the Social Media Age

Check out David Rogers' webinar on the use of social media in businesses.

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6 People Vital for a Smart Digital Strategy
Chazen Global Insights, Media and Technology

6 People Vital for a Smart Digital Strategy

How to have a successful business in today's digital world.

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Think Disruptively to Transform Your Business
Entrepreneurial Leadership

Think Disruptively to Transform Your Business

BRITE Speaker Luke Williams discusses the importance of disruptive thinking.

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Research: Balancing the Returns of Offering Free Information
Chazen Global Insights, Finance

Research: Balancing the Returns of Offering Free Information

Can free sampling hurt your business?

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CMO Lucio Is Making Things Go at Visa
Marketing

CMO Lucio Is Making Things Go at Visa

How BRITE Speaker Antonio Lucio is bringing Visa into the global marketplace.

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Building the Emerging Ad Platforms of Google
Marketing

Building the Emerging Ad Platforms of Google

BRITE Speaker Mike Steib discusses how Google is utilizing digital spaces to advertise.

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