Do consumers view technology as magic?
How today's consumer industries are shaped by the use of technology.
Domino’s Wins By Eating a Little Humble Pie
BRITE Speaker Russell Weiner discusses how Domino's Pizza used their harshest critics to their benefit.
The Network Is Your Customer Book Launch Event (Jan 26)
David Rogers's book launch as part of the Sobel-BRITE Event Series.
Executing a Global Strategy, Locally: Lessons from The World’s Local Bank
How HSBC is leading the way in changing how banks brand and market themselves.
![The [Woman] Is Your Customer](/sites/default/files-efs/styles/default_3_2_desktop_small_1279x853/public/articles/images_upload/blue-hermes-placeholder_6.jpg.webp?itok=mNEAmzYc "The [Woman] Is Your Customer")
Is Web Video on the Crux of Seriously Challenging Cable?
When you’re at home and thinking about watching your favorite TV shows and movies, is your TV remote the only device you grab?
Encounters in the Global Experience Economy: Matsuhisa Athens
A first-hand account of experiencing the global economy.
Pop Tarts’ Online Fan Base Comes to Life
How PopTarts is making their brand more accessible to consumers. I was interviewed about the new Pop Tarts World Store that just opened up.
Lessons from the Summer’s Biggest Brand Stories
Tips to learn from some of these big name companies. There’s nothing like a strong dose of crisis to test a brand positioning.