Open vs. Closed Innovation: How Much Evil Is Just Right?
See how Apple and Google are approaching the idea of open vs. closed innovation.
What Media Want vs What Customers Want
Differences in what appeals to media companies versus media consumers.
Verizon Rebrands Itself for the Digital Age
How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.
9 Themes from the BRITE ’10 Conference
Our Center on Global Brand Leadership recently wrapped up this year’s annual 2-day BRITE conference at Columbia Business School.
Business Models Based on Sharing
How BRITE Speaker Robin Chase changed the transporation industry with her founding of Zipcar.
Culture Eats Strategy for Lunch
BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.
How Brand Helps Predict the Future Value of a Business
How current branding can affect a company's future value and worth. How much is an organization’s brand worth?
Building Online Communities For Insight, Advocacy
How to build a successful community. Before Facebook, were you part of a community? Did you share pictures of your vacation with your friends?
“There’s Nothing Like a Hanging in the Morning…”
BRITE Speaker Vivian Schiller shares her thoughts on the journalism industry today.
Haircuts as Inspiration
BRITE Speaker Bernd Schmitt discusses the importance of rethinking.