Strategy

Entrepreneurship, Leadership, Operations, Strategy
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Entrepreneurship, Leadership, Operations, Strategy
Deming Center News
Entrepreneurship News

Santander Bank Renews Partnership with Columbia Business School by Re-upping Financial Support for Two Business School Entrepreneurship Programs

NEW YORK - Columbia Business School announced today that Santander Bank, N.A., through its Santander Universities program, has pledged more than $850,000 to support the training and development of  entrepreneurs in Latin America and New York City.
Strategy
Type
Brand Talk
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Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. This webinar, presented by Columbia Business School's Center on Global Brand Leadership, examines how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.
Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.
Capital Markets and Investments, Strategy
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Capital Markets and Investments, Strategy
Finance Press Release

Owning a Company’s Stock Drives Brand Loyalty and Increases Spending

New Columbia Business School study finds that owning stock at popular brands like Taco Bell and ExxonMobil can increase day-to-day spending at store locations.
Marketing, Operations, Strategy
Date
Manhattanville campus
Marketing, Operations, Strategy
Marketing Press Release

Why Businesses Should Make Sure Consumers Can See 'Unfavorable' Reviews of Their Products

E-commerce has seen continued growth since the onset of the pandemic, making product reviews more relevant than ever before. Now, new research from Columbia Business School sheds light on what is making reviews so compelling.
Strategy
Type
Brand Talk
Date
COVID-19 created not only suffering and hardship, but a dislocation in American life. For many, the pandemic forced a reappraisal of relationships, careers, consumption, and priorities for the future.
Strategy

John Gerzema on What a Post-Vaccine America Might Look Like

The Center on Global Brand Leadership was pleased to host The Harris Poll CEO John Gerzema to share their data and insights around “The Four I’s,” that he noted as top of mind during pandemic and at the moment on January 14, 2021 – the long running issues of infection and injustice along with the latest crisis in the U.S. on insurrection and impeachment.
Labor, Leadership, Organizations, Strategy
Date
Covid-19 cell
Labor, Leadership, Organizations, Strategy
Management Press Release

How to Be the Bearer of Bad News: Reducing Adverse Employee Reactions to Layoffs

As companies are forced to reckon with the difficult decision to let go of workers, the question of how to do so while causing the least pain is a delicate balancing act. New research from Joel Brockner, the Phillip Hettleman Professor of Business at Columbia Business School, sheds light on how companies can strike this balance.
Healthcare, Risk Management, Strategy
Date
Healthcare, Risk Management, Strategy
Finance Press Release

Research on the Connection Between Life-Extending Medications and Life Insurance Wins 2020 TIAA Paul A. Samuelson Award

NEW YORK – The TIAA Institute today announced that Dr. Ralph S.J. Koijen of the University of Chicago Booth School of Business, and Dr. Stijn Van Nieuwerburgh of Columbia Business School at Columbia University have been awarded  the 25th annual TIAA Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security. The Samuelson Award recognizes outstanding research that the private and public sectors can use to enhance Americans’ financial well-being.
Broadcasting and Digital Era, Strategy, Technology, World Business
Date
smart phone screen displaying a privacy policy
Broadcasting and Digital Era, Strategy, Technology, World Business

Hey, US Tech: Here Comes the Brussels Effect

America's laissez-faire approach has left the door wide open for the European Union to step in as the global rule-maker. And with two new landmark regulations, the EU has set its sights squarely on the US tech giants.
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