Chazen Global Insights, Strategy
The Hunt for ROI from Social Media: A BRITE ’14 Panel
How can social media best impact a firm's revenue? This panel tackles the question.
Entrepreneurship, Leadership, Marketing, Strategy, World Business
Japan Center News
Video and summary report now available for talk by Yosuke Honjo, President & CEO of ITO EN (North America) Inc., "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market"
Video and summary report now available for talk by Yosuke Honjo, President & CEO of ITO EN (North America) Inc., "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market"
Real Estate, Risk Management, Strategy
School News
School Hosts Real Estate Negotiating Event
Organized in conjunction with the MIT Center for Real Estate, the event gave more than 60 graduate students from Columbia, MIT, and Harvard a chance to learn about joint ventures.
Leadership, Organizations, Strategy
School News
School Announces 2013 Deming Cup Winners
H. Fisk Johnson, chairman and CEO of SC Johnson, and Paolo Rocca, chairman and CEO of Tenaris S.A., are the winners of the fourth annual Deming Cup awards, given by the School’s W. Edwards Deming Center for Quality, Productivity, and Competitiveness.
Business Economics and Public Policy, Capital Markets and Investments, Ethics and Leadership, Leadership, Organizations, Risk Management, Strategy, World Business
Leadership and Ethics News
School News
Citigroup Leader Shares Post-Crisis Lessons
Principles before profit that sums up Citigroup’s emphasis following the financial crisis, said Co-President James Forese during a talk with students on September 24.
Marketing, Strategy
Press Release
Why Superstition–Rich Baseball Playoff Fans Aren’t Loyal to a Brand
New study uncovers eye–popping information about sports fans — providing a new opportunity for brand marketers
Leadership, Strategy
School News
Professor Katherine W. Phillips to Lead Behavioral Research Lab
Phillips is replacing Professor Daniel Ames, who recently completed his term at the helm.
Entrepreneurship, Operations, Organizations, Strategy
Press Release
Columbia Business School Professor Rita McGrath Cites the End of Competitive Advantage in New Book
McGrath proposes new playbook for companies to win in today’s fast–paced, ever–changing environment
Forbes.com calls McGrath’s new book “a landmark contribution to the strategy field”
Leadership, Strategy
Press Release
New Research Shows that Asking for a Precise—Not Round—Number During Negotiations Can Give You the Upper Hand
Columbia Business School professors say research can be used in everyday life, from car and home buying to salary negotiations
Chazen Global Insights, Strategy
Ready, Set, Innovate
As chief strategy officer at Farenheit 212, Peter Maulik ’04 bets — and delivers — on innovation.