Chazen Global Insights, Strategy
L’Oreal CMO on Digitizing the Path to Purchase
Read about the successes of BRITE Speaker Marc Speichert in his new role as Chief Marketing Officer of L'Oreal USA.
Chazen Global Insights, Strategy
Going Global? Think Local: Insights from Kikkoman and Coca-Cola
See how Kikkoman and Coca-Cola are taking part in the global community.
Leadership, Strategy
School News
Strategy Conference Draws Global Experts
Columbia Business School faculty members met with some of the world’s leading strategy scholars to share ideas and research during the Second Annual Strategy Conference, hosted by the Cross-Disciplinary Area (CDA) in Competitive Strategy on Friday, December 2.
Business Economics and Public Policy, Leadership, Organizations, Strategy
Press Release
Men’s Honest Overconfidence May Lead to Male Domination in the C–Suite
Study finds that gender differences in overconfidence concerning individual past performance explains a significant proportion of the lack of female leadership in organizations
Marketing, Media and Technology, Strategy
Press Release
The Modeling of Multiple Relationships in Social Networks
Study reveals how marketers can target their efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Healthcare, Leadership, Operations, Organizations, Strategy
School News
Deming Cup Honors Dynamic Leaders
Sergio Marchionne, CEO of Fiat and Chrysler Group, and Brent James, MD, chief quality officer of Intermountain Healthcare, were honored on Wednesday, November 2, as recipients of Columbia Business School’s second annual Deming Cup awards.
Capital Markets and Investments, Leadership, Risk Management, Strategy
Press Release
Can the Euro Be Saved?
Report by Columbia Business School professor discusses flaws in eurozone design, potential solutions for the euro area crisis, and potential outcomes
Organizations, Strategy
Press Release
Role of Gender in Workplace Negotiations
Research finds that women are savvy bargainers who simultaneously negotiate economic outcomes and gender role expectations
Healthcare, Marketing, Strategy
Press Release
Research Identifies Marketing Mix Strategy for Pharmaceutical Firms and the Short and Long–term Impact of Marketing Initiatives
Model depicts that detailing, relationships between sales representatives and medical doctors, is an extremely effective long–term marketing tool, while sampling has a stronger, short–term effect
Leadership, Media and Technology, Operations, Strategy
Press Release
Research Identifies Benefits of the Open Source Software Market
Model identifies social–welfare benefits and how quality products result from open source software, despite the existence of free–riding