Strategy

Study examines how the quality of a good and the assortment of choices available influences consumers

Report explains how relaxation increases monetary valuations of products and services

Study depicts how charisma can emerge from the psychology of followers

Study reveals why people choose present consumption over long–term financial interests

Research provides empirical evidence of "complicating choice" and the "effort compatibility principle" when making complex decisions

Report co–authored by Columbia Business School and University of Chicago Booth School of Business finds that too many choices impairs consumers from making appropriate decisions, including 401k plan selection

Walmart more likely to open stores in pro-business states that are near borders of less-friendly states

Study co–authored by Columbia Business School and Ben–Gurion University of the Negev faculty finds that the likelihood of being granted parole can be connected to judges’ lunch and snack breaks

Research co–authored by Columbia Business School professor and Harvard University Ph.D. finds that incentives can allow free riders to abuse environments that follow informal norm enforcement

BRITE Speaker Russell Weiner discusses how Domino's Pizza used their harshest critics to their benefit.