Strategy

Columbia Business School research finds the scientific community’s use of the terms “Uncertainty” and “Risk” confuses the public about the threats of climate change

These three dynamic classes teach students how to surface valuable ideas, influence others, and make the most of fast-changing technology.

As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something.

Founders must be patient and disciplined, and make the most of leading-edge technology to navigate the economic storms of 2023.

Rethinking the orthodoxies of setting priorities.

Revolutionizing How We Ideate: Leveraging Neuroscience and Choice Theory

New research shows that authenticity on social media leads to an increased sense of well-being.

Columbia Business School Professors Find That Allowing Cookie Tracking Improves Consumer Experience  

The class is designed to give students an opportunity to understand a programming language commonly used to make business decisions.