Columbia Business School In the News

According to a Summer 2023 Marketplace article, generating revenue from AI presents several challenges. Olivier Toubia, Glaubinger Professor of Business, is one of the many experts who are challenging AI businesses to be more innovative. He warns that consumers are tired of accumulating subscriptions and, in turn, will expect more from their AI tools. “Companies that offer a one-stop AI shop — text, audio, photo, and videos,” he says, “will have the advantage.”Toubia researches elements of innovation, such as preference measurement and idea generation. He has shared his views on AI in previous articles for Quartz, Quirks, and more. Read or listen to how companies are determining the price of artificial intelligence for consumers and why some experts believe that selling to enterprises is the better opportunity.

What does the future of AI hold for workers? It’s hard to say for sure, but in a Summer 2023 article for Business Insider, four AI experts looked to the past for answers. According to one expert, while technology-driven automation has replaced certain jobs, it has also led to the creation of higher-quality jobs. In time, it has also helped to increase the number of jobs, as more productivity often comes with a need for more workers. When it comes to the jobs that remain unautomated, Oded Netzer, Arthur J. Samberg Professor of Business and Vice Dean for Research, discussed opportunities for highly skilled customer service workers to stand out. “As AI improves, I do expect AI to replace some of call-center tasks,” said Netzer. “...humans left in these jobs will need to be domain experts and deal with more difficult issues.” Learn more about what lies ahead for AI in the workplace and how both companies and workers can prepare for the future.