Recently, some brands have chosen to take sides on controversial issues. However, this type of brand activism may aggravate social polarization without benefit. New research affiliated with the Bernstein Center for Leadership and Ethics at Columbia Business School suggests brands that choose a different path can play a unique and successful role decreasing the polarization of social and political attitudes.
Employee selection systems are important tools for shaping organizational culture. Previous research has shown that identifying and hiring employees who hold company-aligned vales, such as quality or adaptability, is an effective way to directly infuse those values into an organization.
Work by Professors Modupe Akinola, Sheena Iyengar and their co-researchers shows that political disagreements in America are characterized by more civility, engagement, and hope than many perceive.
Columbia Business School Professor Brett House and teaching assistant Robert Swigert EMBA ’23 offer insight into the Fed's half-point rate cut, the first interest rate cut since March 2020.
As firms aim to increase age, gender and racial diversity in their promotional materials, recent social movements such as Black Lives Matter (BLM) and Me Too have simultaneously raised awareness of long-standing social inequality. However, past studies on the effects of racial diversity in advertising have been largely inconclusive.
Columbia Business School research is the first to find empirical evidence for how government intervention would shape the private healthcare market
Dean Costis Maglaras shares how CBS is equipping the next generation of business leaders to harness the power of this transformative technology.