Faculty Achievements

The annual ASA Statistics in Marketing doctoral dissertation competition recognizes doctoral students whose dissertation research is at the intersection of marketing and statistical methods. An award committee appointed by the American Statistical Association's Section on Marketing Committee judges submissions on their potential contribution to the application of statistics in marketing. This contribution may be theoretical, methodological, or substantive in nature. Important factors in assessing the research will be the quality of the conceptual development, creativity, rigor, and clarity of the paper.

The competition, held annually, aims to recognize exceptional doctoral dissertation that addresses important topics in marketing science. The committee will use the following criteria to judge the proposals: 1. Problem importance 2. Likely theoretical contribution, and/or advance in marketing science 3. Likely contribution to marketing practice 4. Appropriateness of method/research design