Digital Future

In this episode, Alan and Oded discuss “Decisions Over Decimals,” Oded’s latest co-authored book with Christopher Frank, Vice President of the Global Advertising and Brand Management team at American Express, and Paul Magnone, Head of Global Strategic Alliances at Google, who are also professors at Columbia. Having worked on the front lines and taught future executives, they identified two data myths that served as the inspiration for this book. Oded presents these myths and explores the three core pillars of quantitative intuition covered in the book, highlighting how marketers can improve decision-making by understanding these concepts. Oded advises against the inclination to rush to find a solution and instead encourages spending more time understanding the problem. According to Oded, a well-thought-out problem is already half-solved. This interview and the book emphasize the significance of asking insightful questions and properly defining the problem. This approach is evident in the emergence of Prompt Engineers for tools like ChatGPT, where precise questioning leverages quantitative intuition to achieve desired outcomes. The conversation also touches upon unstructured data and its implications for marketers in terms of analysis, decision-making, customer listening, and demonstrating that marketing is not just a cost but can also drive revenue. In this episode, you’ll learn: “Decisions Over Decimals”: Why this book and why now? What we should be thinking about in terms of good data-based decision-making How quantitative intuition is relevant to Prompt Engineers using tools like ChatGPT

Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.