Leading through Crisis
Leading Indicators of the Future: COVID-19 Edition
Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.
Leading through Crisis
Everyday Heroes: Pride, Humility, and Management
The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.
Business and Society, Entrepreneurship, Leadership, Marketing
Pauline Brown on “The Other AI” That Will Transform Business
BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.
Business and Society, Entrepreneurial Leadership, Healthcare, Marketing
Norman de Greve: From Purpose to Action
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE ’20 Speaker), staying true to CVS Health’s brand purpose has had a significant impact on business as usual.
Marketing, Media and Technology, Technology
Julie DeTraglia: On the Front Lines of the Streaming Wars
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.
Chazen Global Insights, Media and Technology
Coke vs Pepsi: The Battle to Avoid Fizzing Out
Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
Marketing
Could Blockchain Technology Combat Ad Fraud?
Babs Rangaiah (Executive Partner, IBM iX; BRITE '18 speaker) is leading IBM’s efforts with Unilever to create a blockchain for media buying. The implications across the digital advertising supply chain could be monumental.
Strategy
The Biggest Threat to Brand Reputation?
The Center on Global Brand Leadership caught up with BRITE ’18 speaker Allison Cerra, Chief Marketing Officer at McAfee, to discuss McAfee’s bold rebranding move, the single biggest threat to a brand’s reputation, women’s leadership in tech, and more.
Media and Technology
Peter Weingard (NY Public Radio) at the Forefront of Media Innovation
Peter Weingard (CMO, NY Public Radio) talks to the Brand Center about best practices for being agile, the state of the media industry, and upcoming innovations in technology and society.
Chazen Global Insights, Strategy
Taking Health Monitoring Wearables up the Next Step
Kenzen Founder and BRITE '17 speaker Sonia Sousa is determined to find out what makes the human body tick.