Brand Talk

Entrepreneurship
Type
Brand Talk
Date
At the BRITE '16 conference, Gregg Renfrew spoke passionately how she came to learn about the harmful chemicals used in beauty products.
Entrepreneurship

The Beautycounter Advantage: Pro Commerce and Pro Regulation

Pro-regulation and pro-commerce? It's possible. Gregg Renfrew, Founder and CEO of Beautycounter explains how, and why it could be a positive thing for your business.
Entrepreneurship
Type
Brand Talk
Date
KIND Founder Daniel Lubetzky speaks with Columbia Business School's David Rogers at the BRITE '16 conference on the importance of "thinking with and" to avoid the false compromises businesses often fall prey to. Enjoy Lubetzky's thought-provoking anecdotes on both brand building and leadership.
Entrepreneurship

Thinking with AND: Insights from KIND’s story

“I’m a confused Mexican Jew.” So says Daniel Lubetzky, Founder and CEO of KIND Snack, in his very personal interview with Columbia faculty member David Rogers at BRITE ’16. Their discussion touched on the many ideas behind KIND Snacks, from the beginnings of the company, to the strategic thinking that forces Lubetzky to stay away from false compromises, to his thoughts on brands and purpose.
Date
stepping uop to the challange

CMO insights from IBM’s Global C-suite Study

For more than a decade, IBM has built upon research to produce its C-suite Studies series, one of the largest collections of C-level executive insights. Its latest research Stepping Up to the Challenge: cmo Insights from the Global C-Suite Study focuses on how cmos “are helping their enterprises become more ‘customer-activated.’”
Leadership
Type
Brand Talk
Date
Rochelle "Shelly" Lazarus '70, Chairman Emeritus, Ogilvy & Mather, recalls her early years in advertising.
Leadership

Reflections on Business, Leadership, and Branding: Shelly Lazarus ’70

Much has changed in the world of advertising from the picture painted by Mad Men. Shelly Lazarus ’70, Chairman Emeritus, Ogilvy & Mather, was one of the women helping pioneer these changes.
Media and Technology
Type
Brand Talk
Date
Media and Technology

Microsoft’s HoloLens Brings the Digital World Off the Screen

In June of 2015, at the Electronic Entertainment Expo in Los Angeles, Microsoft presented a demo (below) of what it is like to play Minecraft using HoloLens. The audience was amazed as the digitized world came off the screen and became an overlay on the real world.
Chazen Global Insights, Media and Technology
Type
Brand Talk
Date
Chazen Global Insights, Media and Technology

145 Years Young: Digital Innovation at The Met

At the BRITE '15 conference, Sree Sreenivasan, former Columbia Chief Digital Officer and now the first Chief Digital Officer of the Metropolitan Museum of Art shares what it’s like to run a 70-person digital agency inside a 145-year-old global institution.
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