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Marketing
Date
November 26, 2013
Marketing
Marketing Press Release

Memo to Big Box Retailers: Goodwill Has a Shelf Life

New Columbia Business School study says a time delay between payment and consumption can reverse the positive effects a discount provides consumers
  • Read more about Memo to Big Box Retailers: Goodwill Has a Shelf Life about Memo to Big Box Retailers: Goodwill Has a Shelf Life
Chazen Global Insights, Social Enterprise
Date
November 21, 2013
Chazen Global Insights, Social Enterprise

Double Impact

Alumni are proving that life is too short for just one career.
  • Read more about Double Impact about Double Impact
Business Economics and Public Policy
Date
November 21, 2013
Business Economics and Public Policy
Japan Center News (Japanese)

CJEB Director Hugh Patrick Featured in 11-page Interview article on Abenomics in the g2 Magazine

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  • Read more about CJEB Director Hugh Patrick Featured in 11-page Interview article on Abenomics in the g2 Magazine about CJEB Director Hugh Patrick Featured in 11-page Interview article on Abenomics in the g2 Magazine
Leadership
Date
November 21, 2013
Auditorium. Photo Credit: Frank Oudeman.
Leadership
School News

Conference Celebrates and Supports Women in Business

Making work/life trade-offs according to personal beliefs is crucial for success, said Ann Glover, chief marketing officer of ING US, during her keynote speech at the 21st Annual Columbia Women in Business Conference. The event was held November 15 at the University Club of New York.
  • Read more about Conference Celebrates and Supports Women in Business about Conference Celebrates and Supports Women in Business
Date
November 20, 2013
Scrolling on phones
Media Program News

Push ads across devices to drive click-throughs, conversions

At the Mapping Mobile NYU Stern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.
  • Read more about Push ads across devices to drive click-throughs, conversions about Push ads across devices to drive click-throughs, conversions
Real Estate
Date
November 19, 2013
Real Estate
Real Estate News

School Hosts Real Estate Negotiating Event

Organized in conjunction with the MIT Center for Real Estate, the event gave more than 60 graduate students from Columbia, MIT, and Harvard a chance to learn about joint ventures.
  • Read more about School Hosts Real Estate Negotiating Event about School Hosts Real Estate Negotiating Event
Real Estate, Risk Management, Strategy
Date
November 19, 2013
Real Estate, Risk Management, Strategy
School News

School Hosts Real Estate Negotiating Event

Organized in conjunction with the MIT Center for Real Estate, the event gave more than 60 graduate students from Columbia, MIT, and Harvard a chance to learn about joint ventures.
  • Read more about School Hosts Real Estate Negotiating Event about School Hosts Real Estate Negotiating Event
Real Estate
Date
November 15, 2013
Real Estate
Real Estate News

REA Members Trek to Chicago

One of America’s leading markets was the destination for the Columbia Business School Real Estate Association’s fall domestic “trek” on November 3-5.
  • Read more about REA Members Trek to Chicago about REA Members Trek to Chicago

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