Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Faculty Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine
CBS Landing Image
Faculty & Research
  • Academic Divisions
  • Search the Faculty
  • Research
  • Faculty Resources
  • News
  • More 

Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

Jump to main content

Latest on Consumer Behavior

No articles have been found by those filters.

Pagination

  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Current page 5

Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

The Identification of Attitudes Towards Ambiguity and Risk from Asset Demand

Authors
Herakles Polemarchakis, Larry Selden, and Xinxi Song
Date
March 27, 2017
Format
Working Paper

Individuals behave differently when they know the objective probability of events and when they do not. The smooth ambiguity model accommodates both ambiguity (uncertainty) and risk. For an incomplete, competitive asset market, we develop a revealed preference test for asset demand to be consistent with the maximization of smooth ambiguity preferences; and we show that ambiguity preferences constructed from finite observations converge to underlying ambiguity preferences as observations become dense.

Read More about The Identification of Attitudes Towards Ambiguity and Risk from Asset Demand

In a World of Big Data, Small Effects Can Still Matter: A Reply to Boyce, Daly, Hounkpatin, and Wood

Authors
Sandra Matz, J.J. Gladstone, and D. Stillwell
Date
March 1, 2017
Format
Journal Article
Journal
Psychological Science

We make three points in response to Boyce, Daly, Hounkpatin, and Wood (2017). First, we clarify a misunderstanding of the goal of our analyses, which was to investigate the links between life satisfaction and spending patterns, rather than spending volume. Second, we report a simulation study we ran to demonstrate that our results were not driven by the proposed statistical artifact. Finally, we discuss the broader issue of why, in a world of big data, small but reliable effect sizes can be valuable.

Read More about In a World of Big Data, Small Effects Can Still Matter: A Reply to Boyce, Daly, Hounkpatin, and Wood

Temporal Profiles of Instant Utility During Anticipation, Event, and Recall

Authors
Manel Baucells and Silvia Bellezza
Date
March 1, 2017
Format
Journal Article
Journal
Management Science

We propose the anticipation-event-recall (AER) model. Set in a continuous time frame, the AER model formally links the three components of total utility (i.e., utility from anticipation, event utility, and utility from recall). The AER model predicts the temporal profiles of instant utility experienced before, during, and after a given event. Total utility is calculated as the integral of instant utility. The model builds on the psychological elements of conceptual consumption, adaptation, and time distance.

Read More about Temporal Profiles of Instant Utility During Anticipation, Event, and Recall

"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions

Authors
Silvia Bellezza, Joshua Ackerman, and F. Gino
Date
March 1, 2017
Format
Journal Article
Journal
Journal of Marketing Research

Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. The authors propose that consumers act more recklessly with their current products when in the presence of appealing, though not yet attained, product upgrades (not just mere replacements). Carelessness and neglect toward currently owned products stem from a desire to justify the attainment of upgrades without appearing wasteful.

Read More about "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions

A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers

Authors
Samuel B. Barnett and Moran Cerf
Date
January 23, 2017
Format
Journal Article
Read More about A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers

Introduction: Capitalism, Work, and Ethics

Authors
Robert Morais and Timothy de Waal Malefyt
Date
January 1, 2017
Format
Chapter
Book
Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples.

Read More about Introduction: Capitalism, Work, and Ethics

Idea Generation, Creativity, and Prototypicality

Authors
Olivier Toubia and Oded Netzer
Date
January 1, 2017
Format
Journal Article
Journal
Marketing Science

In this paper we show how simple text mining and semantic network analysis may be used to (i) improve our theoretical understanding of idea generation, (ii) help people improve the creativity of their ideas. From a theoretical perspective, we contribute to the cognitive idea generation literature by establishing a link between the set of concepts used to form an idea and the creativity of the idea. Each idea contains a subset of the semantic network of concepts related to the topic.

Read More about Idea Generation, Creativity, and Prototypicality

Perceived social presence reduces fact-checking

Authors
Youjung Jun, Rachel Meng, and Gita Johar
Date
January 1, 2017
Format
Journal Article
Journal
Proceedings of the National Academy of Sciences

Today’s media landscape affords people access to richer information than ever before, with many individuals opting to consume content through social channels rather than traditional news sources. Although people frequent social platforms for a variety of reasons, we understand little about the consequences of encountering new information in these contexts, particularly with respect to how content is scrutinized.

Read More about Perceived social presence reduces fact-checking

Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice

Authors
Martin Reimann and Kristen Lane
Date
January 1, 2017
Format
Journal Article
Journal
PLOS ONE
Read More about Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice

Pagination

  • First page 1
  • Ellipsis …
  • Page 10
  • Page 11
  • Page 12
  • Page 13
  • Current page 14
  • Page 15
  • Page 16
  • Page 17
  • Page 18
  • Ellipsis …
  • Last page 71

External CSS

Homepage Breadcrumb Block

Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn
Back to top

Accessibility Tools

English French German Italian Spanish Japanese Russian Chinese (Simplified) Chinese (Traditional) Arabic Bengali