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Columbia Business School Research

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At the Forefront of Their Fields
The Columbia Advantage

At Columbia Business School, our faculty members are at the forefront of research in their respective fields, offering innovative ideas that directly impact business practice today. A glance at our publication on faculty research, CBS Insights, will give you a sense of the breadth and immediacy of the insight our professors provide.

Columbia Business School in conjunction with the Office of the Dean provides its faculty, PhD students, and other research staff with resources and cutting edge tools and technology to help push the boundaries of business research.

Specifically, our goal is to seamlessly help faculty set up and execute their research programs. This includes, but is not limited to:

  • Highly skilled staff of full-time predoctoral fellows, summer research interns, and part-time research assistants
  • Access to centralized funding from the Dean's office and external grants to support research activities
  • Providing a state-of-the-art high-performance grid computing environment
  • Acquisition of proprietary data sets and access to various databases
  • Leading library which provides faculty with latest tools and techniques to enable digital scholarship

All these activities help to facilitate and streamline faculty research, and that of the doctoral students working with them.

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Type
Journal Article
Date
2000
Journal
Quality Focus

Lessons in supply chain assessment and improvement

Author
Juran, David and Harvey Dershin

Supply chain management is the most recently proposed set of tools to replace the total quality paradigm, which itself replaced innumerable previous sets of principles and managerial tools. The fundamentals are unchanged; the principles of managing for quality are quite robust and are easily adaptable to the task of supply chain management. The most obvious element that is new about supply chain management is the unprecedented sophistication of its information technology.

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Type
Journal Article
Date
2000

MarketNet: Protecting Access to Information Systems Through Financial Markets Controls

Author
Yemini, Y., A. Dalianas, D. Florissi, and Gur Huberman

This paper describes novel market-based technologies that uniquely establish quantifiable and adjustable limits on the power of attackers, enable verifiable accountability for malicious attacks, and admit systematic and uniform monitoring and detection of attacks. These technologies, incorporated in the MarketNet system, establish a financial economy to regulate the trade and use of access rights in information systems. Resources are instrumented to use currency for access control and monitoring, establishing accountability in their use.

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Type
Journal Article
Date
2000
Journal
American Psychologist

Multicultural Minds: A Dynamic Constructivist Approach to Culture and Cognition

Author
Hong, Ying-Yi, Michael Morris, Chi-Yue Chiu, and Veronica Benet-Martinez

The authors present a new approach to culture and cognition, which focuses on the dynamics through which specific pieces of cultural knowledge (implicit theories) become operative in guiding the construction of meaning from a stimulus. Whether a construct comes to the fore in a perceiver's mind depends on the extent to which the construct is highly accessible (because of recent exposure).

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Type
Journal Article
Date
2000
Journal
Zagreb International Review of Economics and Business

New Bridges Across the Chasm: Macro- and Micro-Strategies for Russia and other Transitional Economies

Author
Stiglitz, Joseph and David Ellerman

This century has been marked by two great economic experiments. The outcome of the first set, the socialist experiment that began, in its more extreme form, in the Soviet Union in 1917, is now clear. The second experiment is the movement back from a socialist economy to a market economy. Ten years after the beginning of the transition in Eastern Europe and the Former Soviet Union: How do we assess what has happened? What are the lessons to be learned?

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Type
Journal Article
Date
2000
Journal
Industrial Relations

No News Is Good News: The Relationship Between Media Attention and Strike Duration

Media attention has been overlooked as a potential determinant of strike duration. This study analyzed the impact of media attention on strike duration using a sample of the 90 largest U.S. strikes that occurred from 1980 to 1991. Results indicated that a strong positive relationship exists between prestrike media attention and strike duration, even while controlling for strike size, organizational fame, the occurrence of a federal intervention, the involvement of a famous union, history of conflict, and broad industry categories.
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Type
Journal Article
Date
2000
Journal
Journal of Economic Dynamics and Control

Nonparametric Estimation of American Option Exercise Boundaries and Call Prices

Author
Broadie, Mark, Jerome Detemple, Eric Ghysels, and O. Torres

Unlike European-type derivative securities, there are no simple analytic valuation formulas for finite-lived American options, even when the underlying asset price has constant volatility. The early exercise feature considerably complicates the valuation of American contracts. The strategy taken in this paper is to rely on nonparametric statistical methods using market data to estimate the call prices and the exercise boundaries. A comparison is made with parametric constant volatility model-based prices and exercise boundaries.

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Type
Journal Article
Date
2000
Journal
The Annals of Applied Probability

On the maximum workload of a queue fed by fractional Brownian motion

Author
Glynn, Peter and Assaf Zeevi

Consider a queue with a stochastic fluid input process modeled as fractional Brownian motion (fBM).When the queue is stable, we prove that the maximum of the workload process observed over an interval of length t grows like y(log t)1/(2-2H), where H > 1/2 is the self-similarity index (also known as the Hurst parameter) that characterizes the fBM and can be explicitly computed.

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Type
Journal Article
Date
2000
Journal
Journal of Accounting, Auditing, and Finance

Opportunities Knocking: Residual Income Valuation of an Adaptive Firm

Maintaining a competitive edge requires a firm to replace deteriorating business lines with new projects. Accordingly, part of a firm's value resides in its ability to exploit new opportunities. This paper incorporates adaptation into Ohlson's residual income valuation framework and obtains an adaptation-adjusted valuation formula. Although parsimoniously cast, the model makes two predictions that are consistent with phenomena reported in the empirical literature: earnings convexity and complementarily.
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Type
Journal Article
Date
2000
Journal
Operations Research

Optimal policies for multi-echelon inventory problems with batch ordering

Author
Chen, Fangruo
In many production/distribution systems, materials flow from one stage to another in fixed lot sizes. For example, a retialer orders a full truckload from a manufacturer to qualify for a quantity discount; a factory has a material handling system that moves full containers of parts from one production stage to the next. In this paper, we derive optimal policies for multi-stage serial and assembly systems where materials flow in fixed batches. The optimal policies have a simple structure, and their parameters can be easily determined.
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Type
Journal Article
Date
2000
Journal
Organizational Behavior and Human Decision Processes

Procedural fairness, managers' self-esteem, and managerial behaviors following a layoff

Author
Wiesenfeld, Batia, Joel Brockner, and V. Thibault
The present research examined the predictors and consequences associated with managers' reactions to job layoffs. Whereas previous research suggests that procedural unfairness lowers self-esteem, we hypothesized that, in a downsizing context, the relationship between procedural unfairness and lower self-esteem would be more pronounced among managers than nonmanagers. The results of Study 1 supported the hypothesis and showed that the findings were attributable to managers' greater organizational commitment.
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Type
Journal Article
Date
2000
Journal
Journal of Medicinal Chemistry

Quantized surface complementarity diversity (QSCD): A model based on small molecule-target complementarity

Author
Wintner, Edward and Ciamac Moallemi

A model of molecular diversity is presented. The model, termed "Quantized Surface Complementarity Diversity" (QSCD), defines molecular diversity by measuring molecular complementarity to a fully enumerated set of theoretical target surfaces. Molecular diversity space is defined as the molecular complement to this set of enumerated surfaces. Using a set of known test compounds, the model is shown to be biologically relevant, consistently scoring known actives as similar.

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Type
Journal Article
Date
2000
Journal
Journal of Consumer Research

Reasons as Carriers of Culture: Dynamic Versus Dispositional Models of Cultural Influence on Decision Making

Author
Morris, Michael, Donnel Briley, and Itamar Simonson

We argue that a way culture influences decisions is through the reasons that individuals recruit when required to explain their choices. Specifically, we propose that cultures endow individuals with different rules or principles that provide guidance for making decisions, and a need to provide reasons activates such cultural knowledge. This proposition, representing a dynamic rather than dispositional view of cultural influence, is investigated in studies of consumer decisions that involve a trade-off between diverging attributes, such as low price and high quality.

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Type
Journal Article
Date
2000

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

Author
Armstrong, J. Scott, Vicki Morwitz, and V. Kumar

 

 

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Type
Journal Article
Date
2000
Journal
Manufacturing & Service Operations Management

Sales-force incentives and inventory management

Author
Chen, Fangruo
This article studies the problem of sales-force compensation by considering the impact of sales-force behavior on a firm's production and inventory system. The sales force's compensation package affects how the salespeople are going to exert their effort, which in turn determines the sales pattern for the firm's product and ultimately drives the performance of the firm's production and inventory system. In general, a smooth demand process facilitates production/inventory planning.
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Type
Journal Article
Date
2000
Journal
Journal of Financial Economics

The balance of power in closely held corporations

Author
Bennedsen, Morten and Daniel Wolfenzon

We analyze a closely held corporation characterized by the absence of a resale market for its shares. We show that the founder of the firm can optimally choose an ownership structure with several large shareholders to force them to form coalitions to obtain control. By grouping member cash flows, a coalition internalizes to a larger extent the consequences of its actions and hence takes more efficient actions than would any of its individual members. The model has implications for the optimal bundling of cash flow and voting rights, and for the optimal number and size of shareholders.

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Type
Journal Article
Date
2000
Journal
Administrative Science Quarterly

The lessons we (don't) learn: Counterfactual thinking and organizational accountability after a close call

Author
Morris, Michael and P. Moore

We investigate how individuals learn from imagined might-have-been scenarios. We hypothesize that individuals are more likely to learn when they have responded to an event with upward-directed, self-focused counterfactual thoughts, and, additionally, that this learning process is inhibited by accountability to organizational superiors. Support for these hypotheses was obtained in two studies that assessed learning by aviation pilots from the experience of near accidents.

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Type
Journal Article
Date
2000
Journal
Pacific-Basin Finance Journal

The Pricing of Underwriting Services in the Australian Capital Market

Author
How, Janice C. Y.
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Type
Journal Article
Date
2000
Journal
European Journal of Social Psychology

The reinstatement of dissonance and psychological discomfort following failed affirmations

Author
Galinsky, Adam, J. Stone, and J. Cooper

The research in this article examined the consequences of a failed attempt to reduce dissonance through a self-affirmation strategy. It was hypothesized that disconfirming participants' affirmations would reinstate psychological discomfort and dissonance motivation. In Experiment 1, high-dissonance participants who affirmed on a self-relevant value scale and received disconforming feedback about their affirmations expressed greater psychological discomfort (Elliot & Devine, 1994) than either affirmation-only participants or low-dissonance/affirmation disconformed participants.

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Type
Journal Article
Date
2000
Journal
Hermes

Times Square: A Revisionist Lesson in City Building

Author
Sagalyn, Lynne

Rapid comprehensive change in the physical pattern of a city is a minor revolution — as is the transformation of 42nd Street and Times Square. Two decades ago the agenda for change posed two big questions: Is it possible for cities to reshape what the market is likely to deliver in an area? Is large-scale redevelopment even a plausible political objective, especially when aggressive actions such as condemnation are deemed a necessary part of the strategy?

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Type
Journal Article
Date
1999
Journal
Management Science

94%-Effective policies for a two-stage serial inventory system with stochastic demand

Author
Chen, Fangruo
A two-stage inventory system is considered where Poisson demand occurs at Stage 1, and Stage 1 replenishes its inventory from Stage 2, which in turn orders from an outside supplier with unlimited stock. Each shipment, either to Stage 2 or to Stage 1, incurs a fixed setup cost. Under the assumption that the supply leadtime at Stage 2 is zero, we characterize a simple heuristic policy whose long-run average cost is guaranteed to be within 6% of optimality, i.e., a 94%-effective policy.
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Type
Journal Article
Date
1999
Journal
Industrial and Corporate Change

A Structural Perspective on Organizational Innovation

Author
Stuart, Toby E.

Sociologists contend that industries can be importantly characterized as sets of interlocking producer positions. This paper argues that this distinctively relational conception of a market represents a powerful framework for depicting and analyzing the process of technical change.

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Type
Journal Article
Date
1999
Journal
Psychonomic Bulletin & Review

Choosing remedies after accidents: Counterfactual thoughts and the focus on fixing "human error"

Author
Morris, Michael, P. Moore, and D. Sim

The present research is motivated by an interest in why organizational decision makers so often respond to accidents with remedy plans that focus narrowly on correcting human error rather than more environment-focused plans or more encompassing plans. We investigated the role of counterfactual thinking in the decision-making tendency toward human-focused plans. Our experiments indicated that even in a domain where human-focused remedies were not otherwise appealing, many participants decided on human-focused remedies after they had generated an “if only” conjecture about the accident.

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Type
Journal Article
Date
1999
Journal
Review of Accounting Studies

Comparing Alternative Hedge Accounting Standards: Shareholders' Perspectives

Author
Weyns, Guy and Amir Ziv

We study the economic consequences of alternative hedge accounting rules in terms of managerial hedging decisions and wealth effects for shareholders. The rules we consider include the "fair-value" and "cash-flow" hedge accounting methods prescribed by the recent SFAS No. 133. We illustrate that the accounting method used influences the manager's hedge decision. We show that under no-hedge accounting, the hedge choice is different from the optimal economic hedge the firm would make under symmetric and public information.

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Type
Journal Article
Date
1999
Journal
Organizational Behavior and Human Decision Processes

Comparison Opportunity and Judgment Revision

Author
Muthukirishnan, A., Michel Tuan Pham, and Anat Keinan

Prior evaluations are frequently challenged and need to be revised. We propose that an important determinant of such revisions is the degree to which the challenge provides an opportunity to compare the target against a competitor. Whenever a challenge offers an opportunity, the information contained in the challene will carry a disproportionate weight in the revised judgments. We call this proposition the comparison-revision hypothesis.

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Type
Journal Article
Date
1999
Journal
Science

Scrutinizing Creativity—Response

Author
Goldenberg, Jacob, Dennis Hollenberg, David Mazursky, and Sorin Solomon
Jacob Goldenberg, David Mazursky, and Sorin Solomon respond to Dennis Hollenberg's comments on their 1999 article "Creative Sparks."
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Type
Journal Article
Date
1999
Journal
Management Science

The effects of low inventory on the development of productivity norms

Author
Schultz, Kenneth, David Juran, and John Boudreau

Low inventory, a crucial part of just-in-time (JIT) manufacturing systems, enjoys increasing application worldwide, yet the behavioral effects of such systems remain largely unexplored. Operations research (OR) models of low-inventory systems typically use a simplifying assumption that processing times of individual workers are independent random variables. This leads to predictions that low-inventory systems will exhibit production interruptions leading to lower productivity. Yet empirical results suggest that low-inventory systems do not exhibit the predicted productivity losses.

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Type
Journal Article
Date
1999
Journal
Science

Meme's the Word

Author
Goldenberg, Jacob, David Mazursky, and Sorin Solomon
Jacob Goldenberg, David Mazursky, and Sorin Solomon respond to Alice Hudder's letter commenting on their 1999 essay, "Creative Sparks," in which she suggests that "Perhaps we can learn something about creative processes by studying evolution."
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Type
Journal Article
Date
1999

Global Financial Instability: Framework, Events, Issues

Author
Mishkin, Frederic
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Type
Journal Article
Date
1999

Non Falsified Expectations and General Equilibrium Asset Pricing: The Power of the Peso

Author
Donaldson, John and Jean-Pierre Danthine
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Type
Journal Article
Date
1999
Journal
Science

Creative Sparks

Author
Goldenberg, Jacob, David Mazursky, and Sorin Solomon
What is true creativity? In a Science and Society essay, Goldenberg, Mazursky, and Solomon explore current thinking about just what makes an idea creative. The conclusion is a surprising one—they identify structured reproducible procedures that lead to ideas judged as creative. In fact, even a computer can generate "creative sparks."
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Type
Journal Article
Date
1999
Journal
Journal of Consumer Research

Popular Appeal Versus Expert Judgments of Motion Pictures

Author
Holbrook, Morris

Cultural commentators addressing the differences between high art and mere entertainment have suggested that the standards of popular appeal governing the tastes of ordinary consumers differ from the criteria for excellence employed by professional critics in rendering expert judgments. These concerns appear in discussions of the cultural hierarchy (distinguishing among levels of tastes) and in claims that commercialism tends to degrade cultural objects (by catering to tastes that represent the lowest common denominator).

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Type
Journal Article
Date
1999
Journal
Operations Research Letters

Worst-case analysis of (<em>R,Q</em>) policies in a two-stage serial inventory system with deterministic demand and backlogging

Author
Chen, Fangruo
This paper considers a two-stage inventory system where customer demand arises at stage 1, stage 1 replenishes its inventory from stage 2, and stage 2 orders from an outside supplier with unlimited stock. Customer demand is assumed to arrive continuously at a constant rate and is backlogged when stage 1 runs out of stock. There are economies of scale in transferring inventories from the outside supplier to stage 2 or from stage 2 to stage 1. We show that (R,Q) policies are 86%-effective.
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Type
Journal Article
Date
1999
Journal
Marketing Letters

Advances in Research on Mental Accounting and Reason-Based Choice

Author
Kivetz, Ran

Research extending over twenty years in behavioral decision theory has led to the development of two important research streams--mental accounting and reason-based choice. This paper explores recent research on the role of mental accounting and reason-based choice in the construction of consumer preferences. Evidence suggests that the principles of mental accounting often regulate the purchase and consumption of luxuries and that reasons may play an important part in this process.

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Type
Journal Article
Date
1999
Journal
Marketing Letters

Agents to the Rescue?

Author
West, P., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, B. Khan, John Little, and David Schkade
The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents.
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Type
Journal Article
Date
1999
Journal
Management Science

Decentralized supply chains subject to information delays

Author
Chen, Fangruo
We consider a supply chain whose members are divisions of the same firm. The divisions are managed by different individuals with only local inventory information. Both the material and information flows in the supply chain are subject to delays. Under the assumption that the division manager share a common goal to optimize the overall performance of the supply chain (i.e., they act as a team), we characterize the optimal decision rules for the divisions. The team solution reveals the role of information leadtimes in determining the optimal replenishment strategies.
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Type
Journal Article
Date
1999

Lessons from the Asian Crisis

Author
Mishkin, Frederic
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Type
Journal Article
Date
1999
Journal
Organizational Behavior and Human Decision Processes

All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness in Decision Making

Author
Raghunathan, Rajagopal and Michel Tuan Pham

Affective states of the same valence may have distinct, yet predictable, influences on decision processes. Results from three experiments show that, in gambling decisions, as well as in jobselection decisions, sad individuals are biased in favor of highrisk/high-reward options, whereas anxious individuals are biased in favor of low-risk/low-reward options. We argue that these biases occur because anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.

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Type
Journal Article
Date
1999
Journal
Journal of Personality and Social Psychology

Misperceiving negotiation counterparts: When situationally determined bargaining behaviors are attributed to personality traits

Author
Morris, Michael, Richard Larrick, and S. Su

Several experiments provided evidence that negotiators make systematic errors in personality-trait attributions for the bargaining behaviors of their counterparts. Although basic negotiation behavior is highly determined by bargaining positions, negotiators primarily interpret their counterpart's behavior in terms of the counterpart's personality, such as his or her level of cooperativeness or agreeableness.

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Type
Journal Article
Date
1999
Journal
Management Science

The impact of adding a make-to-order item to a make-to-stock production system

Author
Federgruen, Awi and Ziv Katalan

Stochastic Economic Lot Scheduling Problems (ELSPs) involve settings where several items need to be produced in a common facility with limited capacity, under significant uncertainty regarding demands, unit production times, setup times, or combinations thereof. We consider systems where some products are made-to-stock while another product line is made-to-order. We present a rich and effective class of strategies for which a variety of cost and performance measures can be evaluated and optimized efficiently by analytical methods.

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Type
Journal Article
Date
1999
Journal
Journal of Finance

A Reexamination of the Conglomerate Merger Wave in the 1960s: An Internal Capital Markets View

Author
Hubbard, R. Glenn and Darius Palia

One possible explanation for bidding firms earning positive abnormal returns in diversifying acquisitions in the 1960s is that internal capital markets were expected to overcome the information deficiencies of the less-developed capital markets. Examining 392 bidder firms during the 1960s, we find the highest bidder returns when financially "unconstrained" buyers acquire "constrained" targets. This result holds while controlling for merger terms and for different proxies used to classify firms facing costly external financing.

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Type
Journal Article
Date
1999
Journal
International Tax and Public Finance

An International Dynamic Asset Pricing Model

Author
Hodrick, Robert, David Ng, and Paul Sengmueller

We examine the ability of a dynamic asset-pricing model to explain the returns on G7-country stock market indices. We extend Campbell's (1996) asset-pricing model to investigate international equity returns. We also utilize and evaluate recent evidence on the predictability of stock returns. We find some evidence for the role of hedging demands in explaining stock returns and compare the predictions of the dynamic model to those from the static CAPM. Both models fail in their predictions of average returns on portfolios of high book-to-market stocks across countries.

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Type
Journal Article
Date
1999

International Experiences with Different Monetary Policy Regimes

Author
Mishkin, Frederic
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Type
Journal Article
Date
1999
Journal
Operations Research Letters

The value iteration method for countable state Markov decision processes

Author
Aviv, Yossi and Awi Federgruen

This paper deals with Markov decision processes with a countable state space. We demonstrate that a single, relatively simple condition suffices to guarantee that the value-iteration method converges and that an optimal policy can be computed via this method, once the existence of a solution to the average cost optimality equation has been established via any of the many available sets of existence conditions.

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Type
Journal Article
Date
1999
Journal
Transportation Science

A randomized linear programming method for computing network bid prices

Author
Talluri, Kalyan and Garrett van Ryzin

We analyze a randomized version of the deterministic linear programming (DLP) method for computing network bid prices. The method consists of simulating a sequence of realizations of itinerary demand and solving deterministic linear programs to allocate capacity to itineraries for each realization. The dual prices from this sequence are then averaged to form a bid price approximation. This randomized linear programming (RLP) method is only slightly more complicated to implement than the DLP method.

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Type
Journal Article
Date
1999
Journal
Transportation Science

Revenue management: Research overview and prospects

Author
McGill, Jeffrey and Garrett van Ryzin

This survey reviews the forty-year history of research on transportation revenue management (also known as yield management). We cover developments in forecasting, overbooking, seat inventory control, and pricing, as they relate to revenue management, and suggest future research directions. The survey includes a glossary of revenue management terminology and a bibliography of over 190 references.

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Type
Journal Article
Date
1999
Journal
Journal of Marketing Research

Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach

Author
Goldenberg, Jacob, David Mazursky, and Sorin Solomon
New product ideation might be improved by identifying and applying certain well-defined schemes derived from an historical analysis of product-based trends, termed "templates." These templates might contribute to the understanding and prediction of new product emergence. The authors derive templates in a study that maps the evolution of product changes by adapting a set of intrinsic operations originally designed to uncover hidden logical patterns in technological inventions. They find that the majority of new product versions can be accounted for by as few as five templates.
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Type
Journal Article
Date
1999

Is There a Free Lunch in Emerging Market Equities?

Author
Bekaert, Geert and Michael Urias

It is argued that a more realistic picture of the true diversification benefits from emerging equity markets is available from 3 investment vehicles that provide access to emerging market returns, while circumventing many of the restrictions and costs that limit the conclusions of previous emerging market research.

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Type
Journal Article
Date
1999
Journal
Mathematical Finance

Asymptotically optimal importance sampling and stratification for pricing path-dependent options

Author
Glasserman, Paul, Philip Heidelberger, and Perwez Shahabuddin

This paper develops a variance reduction technique for Monte Carlo simulations of path-dependent options driven by high-dimensional Gaussian vectors. The method combines importance sampling based on a change of drift with stratified sampling along a small number of key dimensions. The change of drift is selected through a large deviations analysis and is shown to be optimal in an asymptotic sense. The drift selected has an interpretation as the path of the underlying state variables which maximizes the product of probability and payoff—the most important path.

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Type
Journal Article
Date
1999
Journal
Journal of Political Economy

Technological Change and Wages: An Interindustry Analysis

Author
Bartel, Ann and Nachum Sicherman

Previous research has shown that wages in industries characterized by higher rates of technological change are higher. In addition, there is evidence that skill-biased technological change is responsible for the dramatic increase in the earnings of more educated workers relative to less educated workers that took place during the 1980s.

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Type
Journal Article
Date
1999
Journal
Marketing Science

When and How Is the Internet Likely to Decrease Price Competition?

Author
Lal, R. and Miklos Sarvary

Marketers all over the world agree that the Internet will have a major impact on the way firms do business. What changes will exactly occur, however, is hard to predict as the Internet is in a phase of rapid growth and constant change. Patterns are difficult to isolate, especially since despite its explosive growth, today, the Net is still in its infancy, only being available to a small proportion of people. In spite of this general lack of reliable patterns, one consensus among managers seems to be that the Internet is likely to intensify price competition.

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