In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.
On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.
Professor Takatoshi Ito recently appeared on Bloomberg TV to discuss the Bank of Japan's monetary policy and what the global economy can learn from Japan. His segment appeared on September 1, 2016.
Professor Takatoshi Ito's Bloomberg Interview
The Lessons Learned From Japan's Economy
On Monday, July 11th, 21 members from the Real Estate Association (REA) and the Family Business Club visited Silverstein Properties at the World Trade Center.
According to the U.S. Department of Health and Human Services, demand for emergency health care services is rapidly increasing, causing over-crowding and long wait-times in emergency rooms nationwide. New research from Columbia Business School shows that predictive analytics – that is, using data about ER demand to predict future demand – could help hospitals reduce wait times and improve care by diverting patients away from emergency rooms before they become overcrowded.
In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality. But repealing trade is unlikely to restore the manufacturing jobs that have been lost over the past two decades.
Dear Columbia Business School Alumni:
As a member of the finance faculty and the Director of the Private Equity Program here at the Columbia Business School, I am writing you today to ask your assistance with important research that Professor Damon Phillips, Lambert Family Professor of Social Enterprise and I are undertaking.
According to new research from Columbia Business School, workers of all ages increasingly value purpose and meaningfulness at work, so much so that they are willing to give up monetary benefits in exchange. "We tend to think of valuing non-monetary benefits over money only in mission-driven and public service organizations, but this research demonstrates that workers in for-profit organizations are also motivated by a company’s social responsibility," said author Vanessa Burbano, assistant professor of management at Columbia Business School.
The W. Edwards Deming Center at Columbia Business School announced that the 2016 Deming Cup for Operational Excellence will be awarded to David M. Cote, chairman and CEO of Honeywell, and Indra K. Nooyi, chairman and CEO of PepsiCo.
In a recent interview with Brian Hwang '17, Brian Lancaster discusses the current real estate debt market, his own professional experience, and his recommendations for aspiring real estate professionals.
Christopher J. Mayer, Paul Milstein Professor of Real Estate, has been appointed co-director of the Paul Milstein Center for Real Estate as of July 1. He assumes the role most recently held by Professor Lynne B. Sagalyn. Professor Mayer was previously director of the Milstein Center from 2003–08.
Corporate social responsibility has long been an opportunity for companies to bolster their public image — and boost their sales. But it also sends important signals to potential employees.