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Chazen Global Insights, Marketing
Date
September 09, 2016
Chazen Global Insights, Marketing

Case Study: Developing a Culture to Run Marketing as a Business

A two-part study that delves into how SAP's leadership worked to reinvigorate and evolve the company.
  • Read more about Case Study: Developing a Culture to Run Marketing as a Business about Case Study: Developing a Culture to Run Marketing as a Business
Chazen Global Insights, Marketing
Date
September 08, 2016
How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites
Chazen Global Insights, Marketing

How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites

In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.
  • Read more about How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites about How Ann Mukherjee (PepsiCo) Keeps Whetting Consumers’ Appetites
Chazen Global Insights, Marketing
Date
September 08, 2016
Chazen Global Insights, Marketing

Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival

On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.
  • Read more about Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival about Under Armour Shows “I Will,” Becoming Nike’s Chief US Rival
Business Economics and Public Policy
Date
September 02, 2016
Business Economics and Public Policy
Japan Center News

Professor Takatoshi Ito Discusses BOJ's Monetary Policy

Professor Takatoshi Ito recently appeared on Bloomberg TV to discuss the Bank of Japan's monetary policy and what the global economy can learn from Japan. His segment appeared on September 1, 2016. Professor Takatoshi Ito's Bloomberg Interview The Lessons Learned From Japan's Economy
  • Read more about Professor Takatoshi Ito Discusses BOJ's Monetary Policy about Professor Takatoshi Ito Discusses BOJ's Monetary Policy
Real Estate
Date
September 01, 2016
World Trade Center pictured
Real Estate
Real Estate News

Students Tour the World Trade Center with Silverstein Properties

On Monday, July 11th, 21 members from the Real Estate Association (REA) and the Family Business Club visited Silverstein Properties at the World Trade Center.
  • Read more about Students Tour the World Trade Center with Silverstein Properties about Students Tour the World Trade Center with Silverstein Properties
Healthcare, Operations
Date
August 30, 2016
Healthcare, Operations
DRO Press Release

Research from Columbia Business School Reveals How to Shorten Emergency Room Wait Time

According to the U.S. Department of Health and Human Services, demand for emergency health care services is rapidly increasing, causing over-crowding and long wait-times in emergency rooms nationwide. New research from Columbia Business School shows that predictive analytics – that is, using data about ER demand to predict future demand – could help hospitals reduce wait times and improve care by diverting patients away from emergency rooms before they become overcrowded.
  • Read more about Research from Columbia Business School Reveals How to Shorten Emergency Room Wait Time about Research from Columbia Business School Reveals How to Shorten Emergency Room Wait Time
Chazen Global Insights, Economics and Policy
Type
Chazen Global Insights
Date
August 26, 2016
Chazen Global Insights, Economics and Policy

Clinton or Trump, Manufacturing Jobs Unlikely to Return

In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality. But repealing trade is unlikely to restore the manufacturing jobs that have been lost over the past two decades.
  • Read more about Clinton or Trump, Manufacturing Jobs Unlikely to Return about Clinton or Trump, Manufacturing Jobs Unlikely to Return
Chazen Global Insights, Leadership
Type
Chazen Global Insights
Date
August 18, 2016
Chazen Global Insights, Leadership

Shelly Lazarus: Be Grateful

Shelly Lazarus ’70 on the importance of gratitude.
  • Read more about Shelly Lazarus: Be Grateful about Shelly Lazarus: Be Grateful
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
August 17, 2016
Chazen Global Insights, Marketing

Is Past Prologue?

The History and Future of Brand Building
  • Read more about Is Past Prologue? about Is Past Prologue?
Date
August 17, 2016
Columbia Business School. Photo Credit: Frank Oudeman.
Private Equity Program News

PE Program Research Now Open for Alumni Participation

Dear Columbia Business School Alumni: As a member of the finance faculty and the Director of the Private Equity Program here at the Columbia Business School, I am writing you today to ask your assistance with important research that Professor Damon Phillips, Lambert Family Professor of Social Enterprise and I are undertaking. 
  • Read more about PE Program Research Now Open for Alumni Participation about PE Program Research Now Open for Alumni Participation
Leadership, Organizations, Social Enterprise
Date
August 15, 2016
Employees in a meeting on laptops
Leadership, Organizations, Social Enterprise
Management Press Release

New Research Shows That Even in the For-Profit World, Employees Will Sacrifice Salary for Strong Corporate Social Responsibility

According to new research from Columbia Business School, workers of all ages increasingly value purpose and meaningfulness at work, so much so that they are willing to give up monetary benefits in exchange. "We tend to think of valuing non-monetary benefits over money only in mission-driven and public service organizations, but this research demonstrates that workers in for-profit organizations are also motivated by a company’s social responsibility," said author Vanessa Burbano, assistant professor of management at Columbia Business School.
  • Read more about New Research Shows That Even in the For-Profit World, Employees Will Sacrifice Salary for Strong Corporate Social Responsibility about New Research Shows That Even in the For-Profit World, Employees Will Sacrifice Salary for Strong Corporate Social Responsibility
Operations
Date
August 12, 2016
Operations
School News

2016 Deming Cup to Be Awarded to David Cote and Indra Nooyi

The W. Edwards Deming Center at Columbia Business School announced that the 2016 Deming Cup for Operational Excellence will be awarded to David M. Cote, chairman and CEO of Honeywell, and Indra K. Nooyi, chairman and CEO of PepsiCo.
  • Read more about 2016 Deming Cup to Be Awarded to David Cote and Indra Nooyi about 2016 Deming Cup to Be Awarded to David Cote and Indra Nooyi
Chazen Global Insights, Entrepreneurship
Date
August 10, 2016
Lifetime of Competition Sharpens Olympic Fencer's Business Skills
Chazen Global Insights, Entrepreneurship

Lifetime of Competition Sharpens Olympic Fencer's Business Skills

Olympic fencer Keeth Smart ’10 talks about his transition from professional athlete to fitness technology entrepreneur.
  • Read more about Lifetime of Competition Sharpens Olympic Fencer's Business Skills about Lifetime of Competition Sharpens Olympic Fencer's Business Skills
Real Estate
Date
August 08, 2016
Brian Lancaster pictured
Real Estate
Real Estate News

Faculty Interview Series: Brian Lancaster

In a recent interview with Brian Hwang '17, Brian Lancaster discusses the current real estate debt market, his own professional experience, and his recommendations for aspiring real estate professionals. 
  • Read more about Faculty Interview Series: Brian Lancaster about Faculty Interview Series: Brian Lancaster
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
August 07, 2016
Chazen Global Insights, Marketing

Brands Help You Edit: The Centennial Panel at BRITE ’16

Watch a distinguished panel of Columbia Business School alumni speak about the past and future of brand building from the BRITE ’16 conference.
  • Read more about Brands Help You Edit: The Centennial Panel at BRITE ’16 about Brands Help You Edit: The Centennial Panel at BRITE ’16
Chazen Global Insights, Economics and Policy
Date
August 05, 2016
Globalization and Its New Discontents
Chazen Global Insights, Economics and Policy

Globalization and Its New Discontents

How can something that our political leaders — and many an economist — said would make everyone better off be so reviled?
  • Read more about Globalization and Its New Discontents about Globalization and Its New Discontents
Real Estate
Date
August 05, 2016
Real Estate
Real Estate News

Professor Christopher J. Mayer Appointed Co-Director of the Paul Milstein Center for Real Estate

Christopher J. Mayer, Paul Milstein Professor of Real Estate, has been appointed co-director of the Paul Milstein Center for Real Estate as of July 1. He assumes the role most recently held by Professor Lynne B. Sagalyn. Professor Mayer was previously director of the Milstein Center from 2003–08.
  • Read more about Professor Christopher J. Mayer Appointed Co-Director of the Paul Milstein Center for Real Estate about Professor Christopher J. Mayer Appointed Co-Director of the Paul Milstein Center for Real Estate
Chazen Global Insights, Finance
Date
August 04, 2016
On the Heels of a Boom, a Foggier Future for Solar
Chazen Global Insights, Finance

On the Heels of a Boom, a Foggier Future for Solar

Finance, not technology, has prompted explosive growth in roof-top solar, but its future hangs on a shifting patchwork of legislation.
  • Read more about On the Heels of a Boom, a Foggier Future for Solar about On the Heels of a Boom, a Foggier Future for Solar
Chazen Global Insights, Social Enterprise
Date
August 04, 2016
There's More Than One Route to Doing Well by Doing Good
Chazen Global Insights, Social Enterprise

There's More Than One Route to Doing Well by Doing Good

Corporate social responsibility has long been an opportunity for companies to bolster their public image — and boost their sales. But it also sends important signals to potential employees.
  • Read more about There's More Than One Route to Doing Well by Doing Good about There's More Than One Route to Doing Well by Doing Good
Social Enterprise
Date
August 04, 2016
Social Enterprise
Social Enterprise News

On the Heels of a Boom, a Foggier Future for Solar

This story was originally published in Columbia Ideas at Work. Matt Schiavenza
  • Read more about On the Heels of a Boom, a Foggier Future for Solar about On the Heels of a Boom, a Foggier Future for Solar

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