Insights Search

Traditionally, companies look to a customer’s lifetime value (CLV) – a measure of how profitable their relationship with an individual will be over time – but new research from Columbia Business School indicates that traditional CLV measures can sharply underestimate the true value of the connected consumer. Today’s social networks can turn regular people – not necessarily big spenders – into major influencers.

After numerous missteps, a new funding structure may finally give the country what it needs.

Co-founded by Nili Gilbert ’03, Matarin Capital Management aims to return integrity to finance.

You should have two versions of your career story: a social pitch and a longer interview pitch.

As CEO of the Children’s Aid Society, Phoebe Boyer ’93 works to ensure that kids in some of the most challenging neighborhoods in New York City “have the potential to develop into happy, healthy, and productive adults.”

Real Conversations features current MBA students, discussing their experiences in the Real Estate Program at Columbia Business School and beyond…in their own words.   

Many popular beliefs surrounding cross-border commerce are debunked by data

With the co-founding of LOLA, Jordana Kier  ’14 aims to revolutionize feminine care.

New research from Columbia Business School helps explain the low number of corporate whistle-blowers: company stock options are often given to rank-and-file employees to discourage them from publicly reporting financial reporting violations. 

George Tan, CEO of MetLife China, explains his country’s runaway success in the online world.

The country’s lumbering growth in the wake of the financial recession has been blamed on a number of macro-economic trends, but corporate risk-aversion has played a role too.

With consumers becoming increasingly untethered from their cable providers, networks reinvent the viewer experience.

Is it conceivable that Donald Trump could win the US presidency? And how did his candidacy get this far in the first place?

The rise of companies like Uber and TaskRabbit has revolutionized the way we consume goods and services. How is the sharing economy shaping the future of business?

The savviest campaigners leverage lessons from the private sector for success on the stump.

The mass exodus of jobs overseas is a great exaggeration. But the developed world still needs to prep workers to take on non-manufacturing jobs.

Marketers take note: new research from Columbia Business School shows that when new products are introduced into the marketplace, they should be positioned as having the ability to increase consumers’ sense of control, rather than being labeled as “new,” in order to increase new product acceptance.

Ron Prosor, who has worked in Israeli diplomacy for 20 years, provides a fascinating look at how his nation combats the ever-shifting threat of terrorism.