Insights Search

Our Center on Global Brand Leadership recently wrapped up this year’s annual 2-day BRITE conference at Columbia Business School.

&nbsp

In May, Columbia Business School Executive Education is launching a new program, Customer Centricity, to help managers refocus their direction to create sustained value. Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement.  

Columbia Business School's Case Competition 2010 concluded on April 8. Teams of first-year students took part in the competition.

By Dan Gennaoui '11, from The Bottom Line.

The Center on Japanese Economy and Business organized a symposium titled "Economic Recovery and Growth in Asia and the Pacific" from 6:00 p.m. to 7:30 p.m. on Monday, November 23, 2009 at Columbia Business School. A summary report and video of this symposium is available.

&nbsp

A team of Berkeley-Columbia Executive MBA students took first place at the Northeast regional finals of the Venture Capital Investment Competition (VCIC), held on March 5 at New York University.

&nbsp

How BRITE Speaker Robin Chase changed the transporation industry with her founding of Zipcar.

How BRITE Speaker Robin Chase changed the transporation industry with her founding of Zipcar.

How do you cope with workplace stress? PSI Director Michael Morris recommends two reappraisal techniques in a 3/17/10 Forbes.com article, The Latest On Handling Job Stress.

BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.

How current branding can affect a company's future value.

How current branding can affect a company's future value and worth. How much is an organization’s brand worth? 

Marketing Professors Ran Kivetz and Oded Netzer and doctoral students Rom Y. Schrift and Jeffrey R. Parker received awards for their papers at the 2010 Society for Consumer Psychology conference. 

Bruce Usher, who was the CEO of EcoSecurities Group and is an adjunct professor, has joined the Executives in Residence Program.

Participants from 12 business schools competed in the two-day event to test their management skills and heard presentations from top corporate leaders.

The Student Leadership and Ethics Board initiates a weekly news digest that highlights ethics.

Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.