Marketing

David Rogers's book launch as part of the Sobel-BRITE Event Series.

How HSBC is leading the way in changing how banks brand and market themselves.

Professors Eric Johnson and Elke Weber's research on the impact of labels triggering cognitive and emotional processes underlying decision making was mentioned in Crain's Insider.

The Harmony Institute wants to change your mind at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.

Participants in the Columbia Community Business Program received letters of completion from Dean Glenn Hubbard on May 10, 2010.

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Marketing Professors Ran Kivetz and Oded Netzer and doctoral students Rom Y. Schrift and Jeffrey R. Parker received awards for their papers at the 2010 Society for Consumer Psychology conference. 

Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.

Professor Michael Morris's research on how language impacts behavior, particularly stock market metaphors and investor confidence, is highlighted in the February 2010 issue of Eureka, the Times of London's monthly science magazine.