Leadership, Marketing
Beware of Marketers Bearing Plans to Reach “Influencers”
David Rogers shares his take on the idea of influencing customer networks.
Marketing
Marketing Division News
Marketing
Marketing Division News
Marketing
Marketing Division News
Leadership, Marketing, Media and Technology
School News
BRITE '09 Conference Showcases Innovation in Branding
The two-day event brought together leaders in business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain brands.
Entrepreneurship, Marketing
Marketing Division News
Professor Lehmann wins the 2009 William F. O'Dell Award
Congratulations to Donald Lehmann and his co-authors, Sunil Gupta and Jennifer Ames Stuart, for winning the 2009 William F. O’Dell Award.
Marketing
Marketing Division News
Marketing doctoral student wins prestigious award
Andrew Stephen, fourth-year doctoral student in Marketing, is this year’s winner of the Alden G. Clayton Award for his dissertation "Social Commerce, Networks, and Marketing."
Social Enterprise, Business Economics and Public Policy, Entrepreneurship, Leadership, Marketing, Healthcare, Operations, Organizations, Strategy, World Business
Social Enterprise News
Social Enterprise Summer Internship Experiences
MBA students report on their social enterprise summer internships
Business Economics and Public Policy, Capital Markets and Investments, Corporate Finance, Leadership, Marketing, Operations, Organizations, Risk Management, Strategy
School News
Vikram Pandit, PhD ’86, CEO of Citigroup, Speaks on Global Economic Environment
In a candid discussion, Pandit attributed the recent economic turmoil to severe global imbalances and outlined the strategy for Citigroup’s recovery.
Accounting, Capital Markets and Investments, Corporate Finance, Leadership, Marketing, Operations, Organizations, Strategy
School News
Columbia Business School Implements Redesigned Core Curriculum
“The core is essential to preparing our students to analyze, decide and lead in an increasingly complex and global business environment,” said Dean Glenn Hubbard.