Marketing Division News

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Congratulations to Donald Lehmann and his co-authors, Sunil Gupta and Jennifer Ames Stuart, for winning the 2009 William F. O’Dell Award.

Andrew Stephen, fourth-year doctoral student in Marketing, is this year’s winner of the Alden G. Clayton Award for his dissertation "Social Commerce, Networks, and Marketing."

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In their new research, forthcoming in Psychological Science, Professor Leonard Lee and his collaborators (George Loewenstein of Carnegie Mellon University, Dan Ariely of MIT, and the founders of HOTorNOT.com, James Hong and Jim Young) found that whereas people’s own physical attractiveness has an impact on whom they choose to date, it does not affect their perception of how physically attractive their potential dates are.

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"The secret of marketing lies in the ability of understanding what drives customers and in translating it into competitively superior products and services."