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The Economics Division at Columbia Business School is excited to welcome a new member to its esteemed faculty for the 2018-19 academic year.

NEW YORK – Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers.

The Finance Division at Columbia Business School is excited to welcome three new members to its esteemed faculty for the 2018-19 academic year.

The prerequisites for a US victory — a clearly defined objective, a viable strategy, and popular support — simply don't exist.

Walgreens Introduces "Find Care Now" a new digital marketplace featuring 17 leading health care providers. Giovanni Monti CBS '04, Vice President and Director of Healthcare Innovation, Walgreens Boots Alliance, and colleague comments on the new digital platform.

Thomas DeRosa CBS '88, Welltower CEO, is quoted in PRNewswire discussing the deal with ProMedica for HCR ManorCare to reinvent health care outside of the hospital for the aging population.

Professor Stijn Van Nieuwerburgh has a radical solution for financing the war on cancer.

Even the most creative music has a predictable “averageness” that makes it inherently appealing.