Chazen Global Insights, Strategy
Culture Eats Strategy for Lunch
BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.
Chazen Global Insights, Leadership
How Brand Helps Predict the Future Value of a Business
How current branding can affect a company's future value.
Business and Society, Entrepreneurship
How Brand Helps Predict the Future Value of a Business
How current branding can affect a company's future value and worth. How much is an organization’s brand worth?
Marketing
Marketing Division News
CBS marketing professors and doctoral students receive research awards
Marketing Professors Ran Kivetz and Oded Netzer and doctoral students Rom Y. Schrift and Jeffrey R. Parker received awards for their papers at the 2010 Society for Consumer Psychology conference.
Leadership, Social Enterprise, World Business
School News
Carbon Finance Leader To Serve As Executive in Residence
Bruce Usher, who was the CEO of EcoSecurities Group and is an adjunct professor, has joined the Executives in Residence Program.
Organizations, Strategy, World Business
School News
School Team Places Second in MBA Odyssey Competition
Participants from 12 business schools competed in the two-day event to test their management skills and heard presentations from top corporate leaders.
Ethics and Leadership, Leadership
Leadership and Ethics News
Students Create Ethics News Digest
The Student Leadership and Ethics Board initiates a weekly news digest that highlights ethics.
Marketing, Organizations, Strategy
School News
Gita Johar Appointed as New Vice Dean for Research
Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.