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Seven days, five Italian cities, six company visits, and more than a dozen engaging sessions—the “CAFE in Italy” Global Immersion course took 16 graduate students on a deep dive into the heart of Italian family enterprises. Led by Professor Gaia Marchisio, participants met with owners, next‐generation leaders, and seasoned advisors. Stops included Barilla, Petrolifera Italo Rumena (PIR), Ascoli Bottoni, Acetaia Giusti, Ferragamo, and Frescobaldi, as well as discussions with DeAgostini, Bocconi University, Association of Italian Family Businesses, and Fideuram Intesa Sanpaolo. Students gained behind‐the‐scenes insight on succession, brand evolution, governance, and family values. The result was a vivid illustration of how tradition and innovation can combine to keep family legacies thriving across centuries.

Advising enterprising families calls for more than just business savvy; it requires understanding trust, legacy, and emotion. While advisors are often skilled in governance and strategy, many overlook the “human architecture” that truly drives family enterprise success. Below, we explore how to bridge this critical gap.

Research from Columbia Business School Reveals how Leaving Negative Online Reviews Affects Those who Write Them