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Insights from Columbia Business School faculty explain how the president’s “Liberation Day” tariffs are fueling market volatility, undermining global economic stability, and impacting the Fed's ability to lower interest rates.

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally. Research with pioneering companies reveals four key opportunities: gen AI supports existing practices by making them faster and more scalable; replaces traditional methods with synthetic data that can match conventional results with greater accuracy; fills insight gaps by providing evidence for decisions previously based on intuition; and creates innovative applications like digital twins for testing customer interactions. Survey data shows 45% of market researchers already use gen AI, with most employing it to analyze transcripts and data. While acknowledging limitations around bias and representativeness, this framework helps business leaders navigate gen AI's transformative potential in gathering customer and market insights more efficiently and effectively than ever before.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

Inside the global race to build the next generation of clean power with Bob Mumgaard, CEO of Commonwealth Fusion Systems. Fusion energy is a critical technology for addressing the global energy transition, providing a source of clean, abundant, and reliable power without the challenges of traditional nuclear power or variable renewable energy.