Counterfactuals as self-generated primes: The effect of prior counterfactual activation on person perception judgments
Three experiments tested whether counterfactual events can serve as primes. The evidence supports the hypothesis that counterfactuals prime a mental simulation mind-set that leads people to consider alternatives. Exposure to counterfactual scenarios affected person perception judgments in a later, unrelated task and this effect was distinct from semantic construct priming. Moreover, these effects were dependent on the availability of salient possible outcomes in the person perception task.