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Lang Letter Archive

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Articles

Chazen Global Insights, Entrepreneurship

Pouring Passion

Columbia Business School alumni are proving that the wine industry is ripe for innovation.

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Chazen Global Insights, Leadership

What Can You Learn from a Chief Big Ass?

Although unconvential in name, read and listen to how Big Ass Fans is a brand to be remembered.

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Chazen Global Insights, Leadership

Un-Follow the Leader

Cultural norms of deference to authority figures can inhibit Indian employees from challenging the status quo and sharing innovative ideas with managers.

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Chazen Global Insights, Marketing

Brand Value: Measuring All the Angles

How branding and marketing are not so different.

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Chazen Global Insights, Social Enterprise

A Better Big Apple

Through a new Master Class — a unique partnership between the School, city agencies, and the private sector — students are working to improve one of the most complex entities in the world: New York City.

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Chazen Global Insights, Entrepreneurship

Outrageously Successful

Businesses first pitched as part of Columbia’s A. Lorne Weil Outrageous Business Plan Competition are proving that visionary thinking is a key to entrepreneurial success.

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Chazen Global Insights, Marketing

CFOs…They’re Just Not That into You

A look into the relationship between the marketing and finance worlds.

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Chazen Global Insights, Marketing

New Study: Marketers Struggle with “Big Data” & Digital Tools

Read about the new BRITE-NYAMA Marketing Measurement in Transition Study.

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Chazen Global Insights, Marketing

Why Bob Garfield Is Channeling Shakespeare

BRITE Speaker Bob Garfield's talks about today's "Relationship Era."

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Chazen Global Insights, Entrepreneurship

Predicting Start-Up Success

For aspiring entrepreneurs, previous employer size can forecast performance and commitment.

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