NEW YORK – Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers.
Walgreens Introduces "Find Care Now" a new digital marketplace featuring 17 leading health care providers. Giovanni Monti CBS '04, Vice President and Director of Healthcare Innovation, Walgreens Boots Alliance, and colleague comments on the new digital platform.
Thomas DeRosa CBS '88, Welltower CEO, is quoted in PRNewswire discussing the deal with ProMedica for HCR ManorCare to reinvent health care outside of the hospital for the aging population.
The most current research on ice sheet and sea level rise trends shows the near-term implications for coastal property and how these trends affect returns, creating both investment risks and opportunities for investors and business leaders.
Congratulations to Professors Urooj Khan and Shiva Rajgopal for receiving the 2018 Notable Contribution to Accounting Literature Award for their study titled, “Do the FASB’s standards add shareholder value?”
Supportiv, a digital mental health app co-founded by CBS '06 alumna Helena Plater-Zyberk, has been awarded a $25,000 grant by Columbia University’s Tamer Fund for Social Ventures. The digital app matches users with live, moderated support groups.
Three new Tamer Fund for Social Venture awardees were selected after participating in an application screening round, a due diligence process with student teams as part of a Columbia Business School course, and a final pitch to the fund’s investment board.
New Preliminary Data In New York Shows Widespread Employer Support for Paid Leave Law Research finds that California’s paid family leave produced a 46-percent increase in fathers taking time off to bond with newborn and newly-adopted children.
As care moves from hospital to home, eldercare providers will invest most in home health & palliative care as the aging population grows. In The Wall Street Journal, Patrick Pilch, CBS '89, with Alta Partners & MedScience Ventures, explains how tech companies can compete in the space.
New York—Simpson Thacher & Bartlett LLP and Columbia Business School Executive Education announced today the launch of STBReady, an innovative new training program designed to prepare Simpson Thacher’s incoming associates to do more sophisticated legal work, more efficiently, earlier in their careers. The evolving nature of our associates’ work as a result of technology innovations and alternative service providers prompted the launch of this intensive approach to associate training.
Since the 2008 financial crisis, according to new research from Columbia Business School, global portfolios have shifted dramatically away from the euro and toward the dollar – essentially cementing the dollar as the only international currency.
Professors Urooj Khan and Shiva Rajgopal were awarded American Accounting Association’s 2018 FARS Best Paper Award for their study, “Do the FASB’s standards add shareholder value?” The American Accounting Association makes this award to a financial accounting and reporting paper published within the past five years that is judged to best reflect the tradition of academic scholarship and be of relevance to problems facing the accounting profession and standard setters.
Researcher Kinshuk Jerath argues search engines are the only real winners
NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion in the U.S. alone. But, according to research from Columbia Business School’s Kinshuk Jerath, this tactic has many subtleties and doesn’t always result in increased profits for advertisers.
Prof. Fabrizio Ferri, and his co-author Robert Gox, have had the honor of publishing a book chapter, "Executive Compensation, Corporate Governance, and Say on Pay," in the prestigious Foundations and Trends in Accounting, Vol. 12, Issue 1.
Ethan Rouen was awarded the American Accounting Association Financial Accounting and Reporting Section Best Dissertation Award for 2018 for "Rethinking Measurement of Pay Disparity and its Relation to Firm Performance." Ethan completed his Ph.D. at Columbia in 2017 and is now an assistant professor at Harvard Business School.
IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth