Solemates was created by Becca Brown ’07 and Monica Ferguson ’07, two women who hated to ruin their shoes. They provide shoe care solutions for women who love shoes as much as they do.
The rise of companies like Uber and TaskRabbit has revolutionized the way we consume goods and services. How is the sharing economy shaping the future of business?
ndie Businesses and the Revival of Craft Experiences Panel at the BRITE '16 Conference with: Ben Blackwell, Chief Archivist, Third Man Records; John Kimmich, Head Brewer & Co-Founder, The Alchemist; Bridget Russo, Chief Marketing Officer, Shinola; and Mike O'Toole, President, PJA Advertising and Host of The Unconventionals podcast.
Marketers take note: new research from Columbia Business School shows that when new products are introduced into the marketplace, they should be positioned as having the ability to increase consumers’ sense of control, rather than being labeled as “new,” in order to increase new product acceptance.
Ron Prosor, who has worked in Israeli diplomacy for 20 years, provides a fascinating look at how his nation combats the ever-shifting threat of terrorism.