Chazen Global Insights, Entrepreneurship
A Fix for Fashion
With The Runthrough, a shopping site for accessories editors, Mandy Tang ’10 is solving a problem that has challenged the fashion industry for decades.
Healthcare, Marketing, Strategy
Press Release
Research Identifies Marketing Mix Strategy for Pharmaceutical Firms and the Short and Long–term Impact of Marketing Initiatives
Model depicts that detailing, relationships between sales representatives and medical doctors, is an extremely effective long–term marketing tool, while sampling has a stronger, short–term effect
Media and Technology
Media Program News
Starting a Media Company and Want to Talk to Someone About It? Take Advantage of the Entrepreneurial Sounding Board
Starting a Media Company and Want to Talk to Someone About It? Take Advantage of the Entrepreneurial Sounding Board
Social Enterprise
Social Enterprise News
Summer Spotlight: Punching Above One's Weight
Marin Kaleya '12 spent her summer working at the Acumen Fund as part of the Social Enterprise Summer Fellowship Program.
Real Estate
Real Estate News
New York Times Endorses refinancing plan as "Lifeline for Homeowners
New York Times Endorses Mayer/Hubbard refinancing plan as "Lifeline for Homeowners."
Real Estate
Real Estate News
U.S. May Back Refinance Plan for Mortgages
The New York Times discusses Alan Boyce, R. Glenn Hubbard, and Chris Mayer's latest mortgage refinancing proposal.
Media and Technology
Media Program News
Join the Student-Run Media Management Association (MMA)
Join the Student-Run Media Management Association (MMA)
Leadership
School News
Columbia Business School Offers Mobile App
The School recently announced the launch of Columbia Business School Mobile, a mobile application that gives members of the School community convenient access to important and timely School-related information and services.