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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Why the Asian consumer?

Authors
Bernd Schmitt
Date
January 1, 2014
Format
Chapter
Book
The Psychology of Asian Consumers
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Consumer Substitution Decisions: An Integrative Framework

Authors
Rebecca Hamilton, Debora Thompson, Zachary Arens, Simon Blanchard, Gerald Haubl, P.K. Kannan, Uzma Khan, Donald Lehmann, Margaret Meloy, Neal Roese, and Manoj Thomas
Date
January 1, 2014
Format
Journal Article
Journal
Marketing Letters

Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand switching, stockouts, and self-control. We integrate these perspectives into a common framework for understanding consumer substitution decisions; their specific drivers (availability of new alternatives, internal vs.

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Identifying Channels of Credit Substitution When Bank Capital Requirements Are Varied

Authors
Shekhar Aiyar, Charles Calomiris, and Tomasz Wieladek
Date
January 1, 2014
Format
Journal Article
Journal
Economic Policy

What kinds of credit substitution, if any, occur when changes to banks' minimum capital requirements induce them to change their willingness to supply credit? The question is of first-order importance given the emergence of "macro-prudential" policy regimes in the wake of the global financial crisis, under which regulatory tools — in particular, minimum capital ratio requirements for banks — will be employed to control the supply of bank credit as part of the effort to improve the resilience of the financial system.

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Fragile by Design: The Political Origins of Banking Crises and Scarce Credit

Authors
Charles Calomiris and Stephen Haber
Date
January 1, 2014
Format
Book
Publisher
Princeton University Press

Why are banking systems unstable in so many countries—but not in others? The United States has had twelve systemic banking crises since 1840, while Canada has had none. The banking systems of Mexico and Brazil have not only been crisis prone but have provided minuscule amounts of credit to business enterprises and households.

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Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency

Authors
J. Josko Brakus, Bernd Schmitt, and Shi Zhang
Date
January 1, 2014
Format
Journal Article
Journal
Journal of Business Research

This study shows how experiential product attributes that are part of the design of new products can create compelling consumer experiences. Following processing-fluency theory, when consumers attend to experiential attributes (sensory or affective), they should process them fluently (i.e., spontaneously and with little effort); however, consumers should process functional attributes always deliberately, irrespective of whether or not they attend to them.

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Crisis-Related Shifts in the Market Valuation of Banking Activities

Authors
Charles Calomiris and Doron Nissim
Date
January 1, 2014
Format
Journal Article
Journal
Journal of Financial Intermediation

We examine changes in banks' market-to-book ratios over the last decade, focusing on the dramatic and persistent declines witnessed during the financial crisis. The extent of the decline and its persistence cannot be explained by the delayed recognition of losses on existing financial instruments. Rather, it is declines in the values of intangibles — including customer relationships and other intangibles related to business opportunities — along with unrecognized contingent obligations that account for most of the persistent decline in market-to-book ratios.

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Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy

Authors
Mark Broadie
Date
January 1, 2014
Format
Book
Publisher
Gotham

What does it take to drop ten strokes from your golf score? What part of Tiger Woods' game makes him a winner? Traditional golf stats can't answer these questions. Broadie, a professor at Columbia Business School, helped the PGA Tour develop its cutting-edge strokes gained putting stat. In this eye-opening new book, Broadie uses analytics from the financial world to uncover the secrets of the game of golf. He crunches mountains of data to show both professional and amateur golfers how to make better decisions on the course.

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Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility

Authors
Ron Hill, Justine Rapp, and Donald Lehmann
Date
January 1, 2014
Format
Chapter
Book
Handbook of Research on Marketing and Corporate Social Responsibility
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New Products Research

Authors
Peter Golder and Donald Lehmann
Date
January 1, 2014
Format
Chapter
Book
The History of Marketing Science
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