Latest on Strategy
Strategy Faculty
CBS Faculty Research on Strategy
Consumer Substitution Decisions: An Integrative Framework
- Authors
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Rebecca Hamilton, Debora Thompson, Zachary Arens, Simon Blanchard, Gerald Haubl, P.K. Kannan, Uzma Khan, Donald Lehmann, Margaret Meloy, Neal Roese, and Manoj Thomas
- Date
- January 1, 2014
- Format
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Journal Article
- Journal
- Marketing Letters
Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand switching, stockouts, and self-control. We integrate these perspectives into a common framework for understanding consumer substitution decisions; their specific drivers (availability of new alternatives, internal vs.
Identifying Channels of Credit Substitution When Bank Capital Requirements Are Varied
- Authors
- Date
- January 1, 2014
- Format
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Journal Article
- Journal
- Economic Policy
What kinds of credit substitution, if any, occur when changes to banks' minimum capital requirements induce them to change their willingness to supply credit? The question is of first-order importance given the emergence of "macro-prudential" policy regimes in the wake of the global financial crisis, under which regulatory tools — in particular, minimum capital ratio requirements for banks — will be employed to control the supply of bank credit as part of the effort to improve the resilience of the financial system.
Fragile by Design: The Political Origins of Banking Crises and Scarce Credit
- Authors
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Charles Calomiris and Stephen Haber
- Date
- January 1, 2014
- Format
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Book
- Publisher
- Princeton University Press
Why are banking systems unstable in so many countries—but not in others? The United States has had twelve systemic banking crises since 1840, while Canada has had none. The banking systems of Mexico and Brazil have not only been crisis prone but have provided minuscule amounts of credit to business enterprises and households.
Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency
- Authors
- Date
- January 1, 2014
- Format
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Journal Article
- Journal
- Journal of Business Research
This study shows how experiential product attributes that are part of the design of new products can create compelling consumer experiences. Following processing-fluency theory, when consumers attend to experiential attributes (sensory or affective), they should process them fluently (i.e., spontaneously and with little effort); however, consumers should process functional attributes always deliberately, irrespective of whether or not they attend to them.
Crisis-Related Shifts in the Market Valuation of Banking Activities
- Authors
- Date
- January 1, 2014
- Format
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Journal Article
- Journal
- Journal of Financial Intermediation
We examine changes in banks' market-to-book ratios over the last decade, focusing on the dramatic and persistent declines witnessed during the financial crisis. The extent of the decline and its persistence cannot be explained by the delayed recognition of losses on existing financial instruments. Rather, it is declines in the values of intangibles — including customer relationships and other intangibles related to business opportunities — along with unrecognized contingent obligations that account for most of the persistent decline in market-to-book ratios.
Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy
What does it take to drop ten strokes from your golf score? What part of Tiger Woods' game makes him a winner? Traditional golf stats can't answer these questions. Broadie, a professor at Columbia Business School, helped the PGA Tour develop its cutting-edge strokes gained putting stat. In this eye-opening new book, Broadie uses analytics from the financial world to uncover the secrets of the game of golf. He crunches mountains of data to show both professional and amateur golfers how to make better decisions on the course.
Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility
- Authors
- Date
- January 1, 2014
- Format
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Chapter
- Book
- Handbook of Research on Marketing and Corporate Social Responsibility
New Products Research
- Authors
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Peter Golder and Donald Lehmann
- Date
- January 1, 2014
- Format
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Chapter
- Book
- The History of Marketing Science