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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Artificial Intelligence, Business and Society, Leadership, Strategy
Date
December 10, 2024
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Artificial Intelligence, Business and Society, Leadership, Strategy

AI and Misinformation: How to Combat False Content in 2025

Professor Gita Johar explores how publishers, platforms, and people should address AI and misinformation online.
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Artificial Intelligence, Business and Society, Curriculum, Strategy
Date
December 10, 2024
Magazine Photo Image
Artificial Intelligence, Business and Society, Curriculum, Strategy

Weaving AI into the Classroom

AI-based teaching strategies are giving Columbia Business School students an edge.
  • Read more about Weaving AI into the Classroom about Weaving AI into the Classroom
Business and Society, Future of Work, Leadership, Strategy
Date
December 10, 2024
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Business and Society, Future of Work, Leadership, Strategy

The Business Case for Doing Good

New research from Professor Vanessa Burbano finds that social impact activities can be the key to retaining employees.
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Business and Society, Leadership, Politics, Strategy
Date
December 10, 2024
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Business and Society, Leadership, Politics, Strategy

Political Debates Aren’t as Bleak as You Might Think

But common misperceptions about how debate takes place can make Americans less likely to participate in democracy.
  • Read more about Political Debates Aren’t as Bleak as You Might Think about Political Debates Aren’t as Bleak as You Might Think
Business and Society, Climate and Sustainability, Marketing, Strategy
Date
December 10, 2024
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Business and Society, Climate and Sustainability, Marketing, Strategy

Insight into the Sustainable Fashion Industry with Federico Marchetti

Federico Marchetti ’99, a trailblazer in the sustainable fashion industry, connects with students in Columbia Business School’s Sustainable Marketing course.
  • Read more about Insight into the Sustainable Fashion Industry with Federico Marchetti about Insight into the Sustainable Fashion Industry with Federico Marchetti
Artificial Intelligence, Business and Society, Future of Work, Leadership
Date
December 10, 2024
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Artificial Intelligence, Business and Society, Future of Work, Leadership

Creating an AI-Ready Workforce

Professor Stephan Meier and Todd Jick reveal how managers can set up employees for success and become an AI-ready workforce.
  • Read more about Creating an AI-Ready Workforce about Creating an AI-Ready Workforce
Marketing, Strategy
Date
August 26, 2024
A man smiling for the camera photo – Free Business man Image on Unsplash. Photo by The Connected Narrative.
Marketing, Strategy
Press Release

The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture

Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings
  • Read more about The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture about The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture
Business and Society, Future of Work, Labor, Research, The Workplace
Date
July 30, 2024
Photo by Arlington Research on Unsplash.
Business and Society, Future of Work, Labor, Research, The Workplace

Navigating the Workplace of Tomorrow: In-Person Requirements and Burnout

Columbia Business School research reveals the impact of employees' anticipation of in-person work on their engagement and feelings about work.
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Strategy Faculty

Nataliya Wright

Nataliya L. Wright

Assistant Professor of Business
Management Division
Noel Capon

Noel Capon

R.C. Kopf Professor of International Marketing
Marketing Division
Columbia Business School

James Hulbert

R. C. Kopf Professor Emeritus of International Marketing
Marketing Division
Don Sexton

Don Sexton

Professor Emeritus of Business
Marketing Division
Professor Emeritus of Business
Decision, Risk, and Operations Division
Laura Doval

Laura Doval

Chong Khoon Lin Professor of Business
Economics Division
Photo of William Pietersen

William Pietersen

Professor of Professional Practice in the Faculty of Business
Management Division
Faculty Member
Executive Education
Lori Yue

Lori Yue

Associate Professor of Business
Management Division
Columbia Business School

Jeffrey Golde

Adjunct Assistant Professor of Business
Management Division
Jacopo Perego

Jacopo Perego

Class of 1967 Associate Professor of Business
Economics Division
Cliff Cramer, Adjunct Professor

Cliff Cramer

Adjunct Professor
Management Division
Bruce Kogut

Bruce Kogut

Sanford C. Bernstein & Co. Professor of Leadership and Ethics
Management Division
Academic Director of BAID
Hub Faculty
Nelson Fraiman

Nelson Fraiman

Professor of Professional Practice
Decision, Risk, and Operations Division
Director
W. Edwards Deming Center

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CBS Faculty Research on Strategy

Does High CAPE Predict Low Market Returns?

Authors
Harry Mamaysky
Date
December 15, 2024
Format
Newspaper/Magazine Article
Publication
Quant Street Capital

The cyclically adjusted price-to-earnings ratio is now elevated. But should that lead you to exit the stock market? Perhaps not. The predictive power of CAPE has waned meaningfully in recent years.

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Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry

Authors
Lori Yue and Yuni Wen
Date
November 1, 2024
Format
Journal Article
Journal
Political Power and Social Theory

We leverage Lachmann’s insight on elite conflict to explain the politics surrounding industry regulation in contemporary America and argue that conflicts between political elites create both constraints on industry players and opportunities for them to shape regulation. The widening urban-rural polarization of American society, in particular, has made urban political elites more liberal than those in state politics. The greater the political polarization of a state,  the more local restrictions the nascent U.S.

Read More about Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry

CSR as Hedging Against Institutional Transition Risk: Corporate Philanthropy After the Sunflower Movement in Taiwan

Authors
Yishu Cai, Lori Yue, Fangwen Lin, Shipeng Yan, and Haibin Yang
Date
Forthcoming
Format
Journal Article
Journal
Administrative Science Quarterly

Firms with political connections to a regime with an authoritarian history face a dilemma when the regime undergoes a democratic transition. Such connections provide an essential competitive advantage when the regime is in power but become a liability when an institutional transition brings democratic change. This study theorizes that when mass protests expose a regime’s distorted policies favoring elites over others and signal a high probability of regime turnover, firms may hedge against the risks associated with their political connections by engaging in philanthropy.

Read More about CSR as Hedging Against Institutional Transition Risk: Corporate Philanthropy After the Sunflower Movement in Taiwan

Taking A Stand While Abroad? Towards A Theory of MNCs' Sociopolitical Activism in Host Countries

Authors
Ishva Minefee and Lori Yue
Date
Forthcoming
Format
Journal Article
Journal
Journal of International Business Studies

With multinational corporations (MNCs) increasingly taking public stances on sociopolitical issues such as immigration, LGBTQ+ rights, and racism, it is imperative that International Business (IB) research keeps pace with normative societal debates. In this paper, we introduce the concept of corporate sociopolitical activism (SPA) to the IB literature and develop theory on why MNCs consistently or inconsistently engage in SPA in response to the same issue in their home country and a host country.

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The impact of communicating strategy on employee ideas: Evidence from a global startup field experiment

Authors
Nataliya Wright and F. Christopher Eaglin
Date
August 28, 2024
Format
Working Paper

What is the impact of communicating strategy to employees in scaling ventures? As entrepreneurial ventures grow and add headcount, misalignment among employees can emerge, leading to inefficient and potentially detrimental decisions. Communicating strategy can realign employees' ideas to the firm's core framework but divert them from more distant and potentially optimal possibilities, constraining flexibility. Through a pre-registered field experiment involving 480 employees across 25 companies in 14 countries, we analyze the effects of a simple strategy communication intervention.

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Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Authors
Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang
Date
August 9, 2024
Format
Journal Article
Journal
Journal of Consumer Research

Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling influences consumer choice in e-commerce settings even when there is no face-to-face interaction.

Read More about Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Where strategic reasoning matters: Evidence from a global startup field study

Authors
Nataliya Wright
Date
August 7, 2024
Format
Working Paper

Prior work highlights the importance of cognitive approaches to strategy formation for startup growth. They enable entrepreneurs to strategically reason—logically and convincingly formulate their strategic choices before executing them. However, whether the value of strategic reasoning generalizes across contexts, particularly different financing environments, remains unclear.

Read More about Where strategic reasoning matters: Evidence from a global startup field study

International exposure and entrepreneurial pivoting

Authors
Nataliya Wright, Stine Grodal, and Laura Huang
Date
July 29, 2024
Format
Working Paper

How does international exposure shape entrepreneurial pivots? Through a field study of 84 startups across 27 countries, we develop a model that uncovers how international exposure not only spurs ventures to update their understandings of the international market but also generates pivots in the addressed market. Structural differences between markets and entrepreneurs' cognitive openness makes new information about the international market more salient. This new information opens ventures' eyes to novel opportunities.

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The Entry-Deterring Effects of Synergies in Complementor Acquisitions: Evidence from Apple’s Digital Platform Market, the iOS App Store

Authors
Yongzhi (Alex) Wang, Lori Yue, Nandini Rajagoplan, and Xun (Brian) Wu
Date
July 15, 2024
Format
Journal Article
Journal
Strategic Management Journal

Acquisitions can shift the market structure of a digital platform in ways that affect subsequent entries and hence the platform’s base of complementors. Synergies that complementor acquirers accrue can be entry-deterring. We develop a two-by-two typology of acquisition synergies in a multisided platform based on the two sides of a platform market (user side or complementary-technology side) and two sources of synergies (scale or scope economies).

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