Latest on Strategy
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Insight into the Sustainable Fashion Industry with Federico Marchetti
Creating an AI-Ready Workforce
The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture
Navigating the Workplace of Tomorrow: In-Person Requirements and Burnout
Strategy Faculty
CBS Faculty Research on Strategy
Does High CAPE Predict Low Market Returns?
- Authors
- Date
- December 15, 2024
- Format
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Newspaper/Magazine Article
- Publication
- Quant Street Capital
The cyclically adjusted price-to-earnings ratio is now elevated. But should that lead you to exit the stock market? Perhaps not. The predictive power of CAPE has waned meaningfully in recent years.
Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry
- Authors
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Lori Yue and Yuni Wen
- Date
- November 1, 2024
- Format
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Journal Article
- Journal
- Political Power and Social Theory
We leverage Lachmann’s insight on elite conflict to explain the politics surrounding industry regulation in contemporary America and argue that conflicts between political elites create both constraints on industry players and opportunities for them to shape regulation. The widening urban-rural polarization of American society, in particular, has made urban political elites more liberal than those in state politics. The greater the political polarization of a state, the more local restrictions the nascent U.S.
CSR as Hedging Against Institutional Transition Risk: Corporate Philanthropy After the Sunflower Movement in Taiwan
- Authors
- Date
- Forthcoming
- Format
-
Journal Article
- Journal
- Administrative Science Quarterly
Firms with political connections to a regime with an authoritarian history face a dilemma when the regime undergoes a democratic transition. Such connections provide an essential competitive advantage when the regime is in power but become a liability when an institutional transition brings democratic change. This study theorizes that when mass protests expose a regime’s distorted policies favoring elites over others and signal a high probability of regime turnover, firms may hedge against the risks associated with their political connections by engaging in philanthropy.
Taking A Stand While Abroad? Towards A Theory of MNCs' Sociopolitical Activism in Host Countries
- Authors
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Ishva Minefee and Lori Yue
- Date
- Forthcoming
- Format
-
Journal Article
- Journal
- Journal of International Business Studies
With multinational corporations (MNCs) increasingly taking public stances on sociopolitical issues such as immigration, LGBTQ+ rights, and racism, it is imperative that International Business (IB) research keeps pace with normative societal debates. In this paper, we introduce the concept of corporate sociopolitical activism (SPA) to the IB literature and develop theory on why MNCs consistently or inconsistently engage in SPA in response to the same issue in their home country and a host country.
The impact of communicating strategy on employee ideas: Evidence from a global startup field experiment
What is the impact of communicating strategy to employees in scaling ventures? As entrepreneurial ventures grow and add headcount, misalignment among employees can emerge, leading to inefficient and potentially detrimental decisions. Communicating strategy can realign employees' ideas to the firm's core framework but divert them from more distant and potentially optimal possibilities, constraining flexibility. Through a pre-registered field experiment involving 480 employees across 25 companies in 14 countries, we analyze the effects of a simple strategy communication intervention.
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
- Authors
- Date
- August 9, 2024
- Format
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Journal Article
- Journal
- Journal of Consumer Research
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling influences consumer choice in e-commerce settings even when there is no face-to-face interaction.
Where strategic reasoning matters: Evidence from a global startup field study
Prior work highlights the importance of cognitive approaches to strategy formation for startup growth. They enable entrepreneurs to strategically reason—logically and convincingly formulate their strategic choices before executing them. However, whether the value of strategic reasoning generalizes across contexts, particularly different financing environments, remains unclear.
International exposure and entrepreneurial pivoting
How does international exposure shape entrepreneurial pivots? Through a field study of 84 startups across 27 countries, we develop a model that uncovers how international exposure not only spurs ventures to update their understandings of the international market but also generates pivots in the addressed market. Structural differences between markets and entrepreneurs' cognitive openness makes new information about the international market more salient. This new information opens ventures' eyes to novel opportunities.
The Entry-Deterring Effects of Synergies in Complementor Acquisitions: Evidence from Apple’s Digital Platform Market, the iOS App Store
- Authors
- Date
- July 15, 2024
- Format
-
Journal Article
- Journal
- Strategic Management Journal
Acquisitions can shift the market structure of a digital platform in ways that affect subsequent entries and hence the platform’s base of complementors. Synergies that complementor acquirers accrue can be entry-deterring. We develop a two-by-two typology of acquisition synergies in a multisided platform based on the two sides of a platform market (user side or complementary-technology side) and two sources of synergies (scale or scope economies).