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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Entrepreneurship, Future of Work, The Workplace
Date
June 05, 2023
CBS Photo Image
Entrepreneurship, Future of Work, The Workplace

Beyond Brainstorming: Teaching Students and Business Leaders How to Think Bigger

CBS Professor Sheena S. Iyengar’s latest book outlines a new framework for innovation and ideation — and completely overturns conventional wisdom about brainstorming.
  • Read more about Beyond Brainstorming: Teaching Students and Business Leaders How to Think Bigger about Beyond Brainstorming: Teaching Students and Business Leaders How to Think Bigger
Entrepreneurship, Leadership, Organizations, Strategy
Date
May 14, 2023
Photo Image of Alisa Amarosa
Entrepreneurship, Leadership, Organizations, Strategy

Graduation 2023: Early Career Tips for Business School Grads

CBS Distinguished Speaker Alisa Amarosa Wood ’08 shares advice for MBA graduates embarking on their post-grad career journey — along with insights about what to expect along the way.
  • Read more about Graduation 2023: Early Career Tips for Business School Grads about Graduation 2023: Early Career Tips for Business School Grads
Faculty Views, Leadership, Strategy
Date
May 04, 2023
Article Photo Image
Faculty Views, Leadership, Strategy

Psychological Targeting

Professor Sandra Matz reveals how to find the pros among the cons.
  • Read more about Psychological Targeting about Psychological Targeting
Energy, Marketing, Operations, Social Enterprise, Strategy
Date
April 17, 2023
Recycling image of various plastic containers
Energy, Marketing, Operations, Social Enterprise, Strategy

Recycle Me: New Study Shows Humanizing Products Helps Consumers Recycle More

Columbia Business School Study Reveals that Giving Products a Human Characteristic Makes Consumers More Likely to Recycle Them
  • Read more about Recycle Me: New Study Shows Humanizing Products Helps Consumers Recycle More about Recycle Me: New Study Shows Humanizing Products Helps Consumers Recycle More
Capital Markets and Investments, Entrepreneurship, Labor, Leadership, Organizations
Date
April 14, 2023
Woman in business image of women working at a desk
Capital Markets and Investments, Entrepreneurship, Labor, Leadership, Organizations

Women’s History Month: Columbia Business School Experts Research Ways to Improve Outcomes for Women in Business

NEW YORK, NY – It’s Women’s History Month, an important moment to focus on how far women have come, and how far our society has to go to ensure gender equality. Columbia Business School’s faculty experts are leaders on women in the workplace, with groundbreaking research that highlights gender disparities in business and solutions to close them. 
  • Read more about Women’s History Month: Columbia Business School Experts Research Ways to Improve Outcomes for Women in Business about Women’s History Month: Columbia Business School Experts Research Ways to Improve Outcomes for Women in Business
Leadership, Organizations, Social Enterprise, Strategy
Date
February 28, 2023
Manhattanville campus
Leadership, Organizations, Social Enterprise, Strategy

Delivering on ESG Claims? Research on Workforce Diversity Identifies Proven Path to Meet Goals

Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals.
  • Read more about Delivering on ESG Claims? Research on Workforce Diversity Identifies Proven Path to Meet Goals about Delivering on ESG Claims? Research on Workforce Diversity Identifies Proven Path to Meet Goals
Leadership, Organizations, Social Enterprise
Date
February 28, 2023
Leadership, Organizations, Social Enterprise

Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals

Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals
  • Read more about Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals about Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals
Economics and Policy, Risk Management
Date
February 27, 2023
Economics and Policy, Risk Management

Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception

Columbia Business School research finds the scientific community’s use of the terms “Uncertainty” and “Risk” confuses the public about the threats of climate change
  • Read more about Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception about Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception

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Strategy Faculty

CBS Faculty Research on Strategy

Decarbonizing voestalpine High-Performance Metal

Authors
Gernot Wagner
Date
June 29, 2023
Format
Case Study
Publisher
Columbia CaseWorks

Should an incumbent metal manufacturing company make the change to green steel and how should it address its business model to be successful in its move to carbon neutrality?

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Participating in a climate prediction market increases concern about global warming

Authors
Moran Cerf, Sandra Matz, and Malcolm A. MacIver
Date
June 8, 2023
Format
Journal Article
Journal
Nature Climate Change

Modifying attitudes and behaviours related to climate change is difficult. Attempts to offer information, appeal to values and norms or enact policies have shown limited success. Here we examine whether participation in a climate prediction market can shift attitudes by having the market act as a non-partisan adjudicator and by prompting participants to put their ‘money where their mouth is’.

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Data and Markups: A Macro-Finance Perspective

Authors
Jan Eeckhout and Laura Veldkamp
Date
February 22, 2023
Format
Working Paper

How can we measure the extent to which data-intensive firms are using their market power? Economists typically look to markups as evidence of market power. Using a simple model with firms that price risk in their capital allocation and production decisions, we highlight the competing forces that make markups an unreliable measure of data-derived market power. Instead, we show how markups measured at different levels of aggregation reflect data and distinguish data from other intangible investments.

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Credit Information in Earnings Calls

Authors
Harry Mamaysky, Yiwen Shen, and Hongyu Wu
Date
February 6, 2023
Format
Working Paper

We develop a novel technique to extract credit-relevant information from the text of quarterly earnings calls. This information is not spanned by fundamental or market variables and forecasts future credit spread changes. One reason for such forecastability is that our text-based measure predicts future credit spread risk and firm profitability. More firm- and call-level complexity increase the forecasting power of our measure for spread changes. Out-of-sample portfolio tests show the information in our measure is valuable for investors.

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Realism About Techno-Optimism

Authors
Gernot Wagner
Date
January 26, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

Speeding up the adoption of already proven and scalable technologies, and exposing the many hidden costs associated with fossil fuels, is a necessary goal. Achieving it will require new policies to guide investments in the right direction, and techno-optimists ought to be the loudest advocates.

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Online Advertising as Passive Search

Authors
Raluca Ursu, Andrey Simonov, and Eunkyung An
Date
November 27, 2022
Format
Working Paper

Standard search models assume that consumers actively decide on the order, identity, and number of products they search. We document that online, a large fraction of searches happen in a more passive manner, with consumers merely reacting to online advertisements that do not allow them to choose the timing or the identity of products to which they will be exposed. Using a clickstream panel data set capturing full URL addresses of websites consumers visit, we show how to detect whether a click is ad-initiated.

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The Case for Mandating Climate-Risk Disclosure

Authors
Timothy Meyer, Gernot Wagner, and Senator Sheldon Whitehouse
Date
November 24, 2022
Format
Newspaper/Magazine Article
Publication
Project Syndicate

The US Securities and Exchange Commission is considering a proposal to require some companies to disclose information relating to the risks they face from climate change. But the agency is coming under pressure to scrap or water down the proposal because of a recent Supreme Court decision.

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Who Pays for Climate Change?

Authors
Gernot Wagner
Date
November 16, 2022
Format
Newspaper/Magazine Article
Publication
Project Syndicate

In the face of a massive financing gap for climate-change mitigation and adaptation in developing countries, everyone accepts the need for more "creative" measures to unlock and redirect private capital. But proposals like carbon credits must be understood merely as stepping stones, rather than as lasting solutions.

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Managing with Style? Micro-Evidence on the Allocation of Managerial Attention

Authors
Francisco Brahm, Wouter Dessein, Desmond Lo, and Chieko Minami
Date
November 1, 2022
Format
Journal Article
Journal
Management Science

How does task expertise affect the allocation of attention?

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